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As a Lead Analyst on Vista's Omnichannel Analytics Team, you will play a critical role in shaping our marketing strategy through data-driven insights. Your primary focus will be on analyzing media spend decisions using Marketing Mix Modeling, attribution analysis, and lift studies to evaluate both short- and long-term campaign performance. Additionally, you will have opportunities to delve into other areas of marketing with your teammates, including site merchandising experience, direct marketing, and content marketing initiatives.,
• A marketing partner, partnering closely with media experts to influence media spend planning and mentoring other analysts.
• A great teammate, with the ability to coordinate across domains and time zones to see a project through all the way from ideation and analysis to documentation and presentation.
• An internal consultant, sharing concrete insights to help your marketing partners make better decisions on the full spectrum of the customer journey ...