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Here’s What You’d Be Doing
• Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty.
• Set the vision for leveraging data to deliver a personalised customer experience.
• Collaborate with our Senior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity.
• Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams.
• Define key customer lifecycle KPIs to continuously optimise based on performance.
• Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience.
• Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders.
What We’re Looking For
• 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across ...