HM
On-site Agency :Havas Media Job Description Summary : The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery. Job Description : Mission & Responsibilities Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness Scheduling the plan as per different parameters in order to achieve greater visibility Campaign tracking, measurement, evaluation and reporting on ongoing client activities Formulation of television reports on monthly basis Mapping of Competitors activity and Category study Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop Presenting the Pre & Post Campaign Analysis in the form of a Deck Work on new b ...