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VP OF CRM & Integrated Commerce
We are seeking a dynamic and growth-driven Vice President of CRM & Integrated Commerce to lead a key revenue-generating division. This executive will be responsible for driving customer monetization across CRM, e-commerce (non-subscription purchases), Amazon, and brick-and-mortar retail channels. The ideal candidate combines strong strategic leadership with deep executional expertise in multi-channel commerce, data-driven lifecycle marketing, and revenue optimization.
This is a high-impact, cross-functional role for a leader with a proven ability to turn CRM into a commercial engine and scale integrated commerce operations with a performance-first mindset, across multiple brands in our portfolio.
What You’ll Be Responsible For:
CRM Ownership & Lifecycle Revenue Growth
• Lead the strategy, execution, and optimization of CRM initiatives across email, SMS, push, and loyalty to drive incremental revenue across all lifecycles.
• Oversee segmentation, perso ...