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HELLOO YOU AMAZING DIGITAL MARKETTERS!! Thanks for taking time out of your day to read my typing (:
FLAG: I do not believe paying a % of our adspend is a fair and properly aligned business practice so if that is a deal breaker for you, no hard feelings and best of luck!!
My name is Nik and I own 3 companies that leverage digital marketing, for this specific post i am looking for someone to help us expand our shopify toy business into other channels. We currently advertise on facebook/ig primarily but also do some google PMAX marketing.
We've begun to see diminishing returns on the meta side and believe its time to experiment with new channels. Up until now we have generally managed our ads ourselves with the occasional help from a friend.
The things I care about in regards to who I hire for this role -
1. Be Smart - Know your industry extremely well and be able to speak to it at a deep level simply and effectively.
2. Know how to correctly run experiments/measure the results
Wha ...