N
Lead Global Brand Marketing Mens Lifestyle – NIKE, Inc. - Beaverton, OR. Manage the process of creating product and brand demand, by understanding external constituents and effectively presenting company or product information; establish and oversee the implementation of the complete marketing plan for a product line; manage programs that maximize the brand's awareness; partner with Brand Senior Directors to lead brand marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel seasonal initiatives and long-term consumer concepts; establish key consumer journeys and stories across lifestyle dimensions; assess concepts and strategy against consumer insights in order to drive upstream strategic gate deliverables for the dimension; partner with cross functional teams on seasonal marketing for key seasonal stories, and coordinate across teams to drive efficiency and alignment; partner across global, geos and cities to drive a ro ...