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PLEASE NOTE THIS ROLE IS NOT AT DIGITAL FUEL CAPITAL. IT IS A FULL TIME ROLE AT ONE OF OUR PORTFOLIO COMPANIES
One of our Portfolio Companies is seeking a dynamic and visionary Vice President of Marketing & E-Commerce to join their leadership team. This individual will drive the development and execution of the marketing & e-commerce strategy, ensuring alignment with our overall business objectives and growth targets. This role is instrumental in shaping and executing our marketing and digital strategy, strengthening our brand presence, and delivering a best-in-class consumer journey across every touchpoint.
Key Responsibilities:
Marketing Strategy Development:
• Develop and execute a comprehensive marketing strategy, inclusive of paid search, paid social, organic social, email/SMS, SEO, affiliate marketing, influencer partnerships, and direct mail to drive customer acquisition, retention, and lifetime value.
• Build and evolve a brand identity that resonates emotionally with our co ...