AI
About the Role
We are seeking a skilled Marketing Data Analyst with a passion for data-driven decision-making and a knack for transforming complex datasets into actionable insights. The ideal candidate will have experience in Python, SQL Server, Google Analytics 4, and Google Tag Manager, and familiarity with retrieval-augmented generation (RAG) and speech analytics tools. This role involves supporting the marketing team in optimizing performance, leveraging NLP techniques, and creating impactful data visualizations.
Key Responsibilities
• Data Analysis & Insights
Analyze and interpret structured and unstructured data, including customer behavior, campaign performance, and market trends, to support data-driven decision-making.
• SEO Support
Assist in SEO optimization efforts, focusing on data-related aspects to enhance website performance and user engagement.
• Dashboard Creation
Collaborate with data engineering teams to design and maintain dashboards in Looker Studio, Tableau, Po ...