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We are a digital marketing agency seeking a skilled marketing specialist to set up, manage, and optimize advertising campaigns across Google Ads and Amazon. This is an ongoing role for an individual who can drive measurable growth and enhance profitability.
Scope of Work:
Google Ads (PMAX & Shopping):
Full Performance Max campaign builds segmented by category
Google Shopping feed optimization and ongoing improvements
Branded vs. non-branded search structures
Search retargeting campaigns
YouTube prospecting campaigns
Amazon Marketing:
Management of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
Auto/manual campaign split strategy implementation
Listing SEO improvements and backend keyword targeting
ACoS and TACoS tracking and optimization
Requirements:
Demonstrated experience successfully managing Google Ads (PMAX, Shopping, Search, YouTube)
Proven Amazon PPC expertise with examples of past performance
Deep understanding of conversion tracking and ...