RI
Overview: We are seeking a forward-thinking Personalization & Journey Optimization Strategist to lead the design, execution, and optimization of personalized digital experiences that drive measurable improvements in customer journeys and conversion outcomes. This hybrid role combines the strategic use of personalization technologies (like Salesforce Marketing Cloud Personalization, Sitecore) with conversion rate optimization (CRO) methodologies to deliver seamless, relevant, and high-performing digital experiences across web, mobile, and email. Key Responsibilities Personalization Strategy & Execution Develop and manage a roadmap of personalized experiences across digital touchpoints, aligned with customer journey stages and business goals. Use tools like Salesforce MCP and Sitecore XMCloud to deliver real-time, behavior-based content and messaging. Partner with stakeholders across marketing, user experience, CRM, and product teams to ensure personalization is consistent and impactful ...