VP of E-Commerce, CRM and Licensing

VP OF E-COMMERCE, CRM & LICENSING We are seeking a VP of E-Commerce, CRM & Licensing to lead our e-commerce, customer relationship management, and licensing efforts. This role will oversee the P&L for our e-commerce (non-subscription) business, drive e-commerce revenue, and optimize the digital customer journey to accelerate growth. Additionally, this role will be responsible for managing licensing relationships and overseeing the P&L for licensed fragrances, a critical component of our e-commerce and subscription revenue. You will spearhead efforts to maximize retention, personalize user experiences, and convert leads across E-Mail, SMS, and Push channels. This role is ideal for a results-driven, data-savvy leader with a passion for creating optimal customer experiences in the consumer goods space. The ideal candidate is an innovator with strong digital instincts, and experience with licensing business models. You will collaborate with cross-functional teams, including marketing, product, and business development, to enhance conversion rates across all customer segments, average order value, retention, and e-commerce revenue. What You’ll Be Responsible For: • E-Commerce Strategy Development: • * Lead the overall e-commerce strategy, focusing on growth, retention, and profitability. • Build and execute plans to optimize conversion funnels, increase conversion rates, and drive repeat purchases. • Identify and implement new opportunities for e-commerce revenue growth through merchandising, A/B testing, UX/UI enhancements, and platform integrations. • CRM & Customer Experience: • * Develop and implement CRM strategies that result in target conversion rates, customer retention, and lifetime value. • Own the customer journey from acquisition through retention, optimizing touch points across E-Mail, SMS and Push, across several brands. • Drive personalized marketing initiatives using customer segmentation, targeted promotions, and lifecycle marketing strategies. • Licensing & Partnerships • * Oversee licensing relationships, managing negotiations, contracts, and partnerships with external brands. • Own the P&L for licensed fragrance products, ensuring alignment with overall e-commerce revenue and profitability goals. • Collaborate with product and business development teams to integrate licensed products into the e-commerce strategy, optimizing for conversion and customer retention. • Identify new licensing opportunities and strategic partnerships that enhance brand portfolio and drive incremental revenue. • Data-Driven Insights: • * Leverage analytics to inform decision-making, identify growth opportunities, and continuously refine the e-commerce strategy. • Continuously enhance the tracking of e-commerce and CRM KPIs. • Collaborate with data teams to ensure robust reporting and dashboard management. • Technology & Platform Management: • * Be a power user of machine learning site optimization technology and leverage it to drive e-commerce and CRM revenue. • Oversee the end-to-end performance and optimization of CRM platforms, ensuring high performance and a positive ROI. • Partner with product and development teams to drive site and platform improvements, address technical challenges, and enhance mobile and desktop user experiences. • Negotiate contracts with outside vendors, set performance expectations, and ensure they are met. • Leadership & Team Development: • * Lead, mentor, and grow a high-performing team across e-commerce and CRM functions. • Foster a collaborative culture that encourages innovation, accountability, and continuous improvement. • Collaborate closely with other leadership team members to ensure alignment with broader company goals. What We’ll Love About You: • Strategic thinker: Ability to see the bigger picture while also managing operational details. • Data-driven: Analytical mindset with a strong ability to interpret data and use insights for decision-making. • Innovative: Passion for trying new ideas and staying ahead of e-commerce and CRM trends and technologies. • Collaborative: Excellent team player who can work cross-functionally with marketing, product, development, customer support, and external partners. • Customer-obsessed: A deep understanding of customer needs and a commitment to optimizing their digital experience. • Adaptable: Comfortable in a fast-paced environment and able to pivot quickly based on new data or trends. What You’ll Need to Have: • Bachelor’s degree in Business, Marketing, Computer Science, Engineering or a related field • 15+ years of experience in e-commerce and/or CRM, with at least 5 years in a leadership role. • Proven track record with licensing business models is a strong plus • Proven experience in scaling e-commerce and/or subscription DTC businesses • Expertise with CRM tools (e.g., Salesforce, HubSpot), e-commerce platforms (e.g., Shopify, Magento), and machine learning-based site personalization tools • Strong understanding of digital marketing, customer segmentation, and performance metrics. • Exceptional leadership and team management skills. • Excellent communication, negotiation, and project management abilities. What You’ll Love About Us: • Competitive base compensation • Bonus program • Remote first* • Paid Time Off • 401k with Company Match • Medical, Dental, and Vision Benefits • Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts • Complimentary Scentbird Membership • A fun, creative and energetic work environment • We are hiring in the following states: Arizona, California, Florida, Illinois, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington About Scentbird Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month. About the Brands: • Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment • Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to. • Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard. • Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you. • Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake. • Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience. Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.