Marketing Analyst/Sr Marketing Analyst

ABOUT OUR COMPANY: The crushing weight of debt is something that we believe holds people back from reaching their dreams and making a splash in the world. So in 2013, after seeing our friends and family struggle with student loans, we created Splash Financial. Over the years, our mission has expanded to include helping people with other forms of debt - such as refinancing credit cards, which are at all time highs in the US. And we’ve been able to refinance $6+ Billion in loans through our network of Splash, powered credit union and bank partners who leverage our marketplace and automated loan processing technology. And we’ve raised over $70 million from investors like partners of DST Global, Citi Ventures, TruStage Ventures, Northwestern Mutual Future Ventures, Detroit Venture Partners, and more. But at our core, we’re still that little company from Cleveland with a big dream: to make people more powerful than their debt and we’re just getting started.. ABOUT OUR WORKPLACE: Splash is remote-first, and proud of it. We spend our days creating ways to simplify financial products, then get them into the hands of people who need help. Right now, we’re focused on developing financial technologies that fundamentally change the way the industry lends. And to hire the best, we provide the best: great health insurance, competitive salaries, and unique benefits like quarterly meet-ups, access to community, and engagement tools. And although we’ve been around since 2013, we still love to think like a start-up — a place that empowers good people to do great things, fast. We’re friendly, folksy, and have Slack channels for both #kids-and-pets and #food. We’re good people who want to make a difference in the financial landscape, and we approach tackling challenges with creativity, passion and urgency. ABOUT THE ROLE: Splash Financial is seeking a data-driven and customer-focused marketing analytics leader to design and implement strategies that optimize performance across all acquisition channels. This role will require deep collaboration with Operations, Product, and Data Science teams to analyze and refine data capture processes, identify key insights to improve marketing funnel performance, and enhance the customer journey. The ideal candidate will leverage analytics to drive data-informed decisions, increase conversion rates, and deliver measurable outcomes while balancing risk, lender ROI, business revenue, and an exceptional customer experience. WHAT YOU’LL DO AT SPLASH: • Develop, monitor, and refine marketing strategies, utilizing data from multiple vendors. • Develop reporting dashboards, marketing segmentation and marketing performance metrics. • Collaborate with the product team to find unique data sources that can be used to improve and optimize marketing strategies at the channel level. • Maintain adherence to marketing goals and feel accountable for overall growth. • Design and execute A/B testing initiatives to continuously identify opportunities to improve customer experience, while effectively driving new customer acquisition. WHAT YOU’LL BRING TO SPLASH: • Minimum 3 years of experience in analytic roles, preferably in the marketing space. • Experience in unsecured lending and installment loan industries is a PLUS. • Obsessed with customer experience and always finding ways to make it better. • Highly curious on finding insights and opportunities through vast amounts of data. • Bachelor’s degree in quantitative fields required; Master’s degree preferred. • Excellent communication skills, both written and verbal. • Proficiency in SQL and reporting tools. • Strong sense of urgency and ability to thrive in a fast-paced environment. SPLASHERS ENJOY: • Fully remote work freedom • Competitive salary packages • Flexible PTO + 9 company holidays • Equity: Share in our start-up success • Comprehensive and affordable insurance benefits • Paid parental leave for both caregivers • Essential equipment to get the job done • 401(k) for your future savings • Quarterly meet-ups: In person & virtual fun • Awesome Splash swag to flaunt your team spirit Employment at Splash is based on individual merit. Opportunities are open to all, without regard to race, color, religion, sex, creed, age, handicap, national origin, ancestry, military status, veteran status, medical condition, marital status, sexual orientation, affectional preference, or other irrelevant factors. Splash is an equal opportunity employer.