Remote Jobs at Zapp

Here’s What You’d Be Doing • Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty. • Set the vision for leveraging data to deliver a personalised customer experience. • Collaborate with our Senior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity. • Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams. • Define key customer lifecycle KPIs to continuously optimise based on performance. • Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. • Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders. What We’re Looking For • 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across ...