TC
Overview:
Join our team at TDL Gentek as an eCommerce Manager and play a central role in driving online revenue and managing our digital presence. This role encompasses responsibility across the entire organization, including our Solutions Group and Consumer Goods Group, with a focus on both B2B and Direct-to-Consumer (DTC) marketing. If you excel in digital marketing and eCommerce, we want you to bring your expertise to enhance our digital storefronts and online campaigns, driving growth and optimizing user experiences across platforms.
Responsibilities:
• Lead and execute B2B and DTC digital marketing strategies, including SEO/SEM, PPC, social media, email marketing, and ABM campaigns to increase visibility and conversions.
• Oversee and update eCommerce content, ensuring product listing accuracy, brand consistency, and optimal SEO value.
• Collaborate across teams, including the Solutions and Consumer Goods groups, as well as vendor partners, to launch campaigns that are timely an ...