E-Commerce Manager

Overview: Join our team at TDL Gentek as an eCommerce Manager and play a central role in driving online revenue and managing our digital presence. This role encompasses responsibility across the entire organization, including our Solutions Group and Consumer Goods Group, with a focus on both B2B and Direct-to-Consumer (DTC) marketing. If you excel in digital marketing and eCommerce, we want you to bring your expertise to enhance our digital storefronts and online campaigns, driving growth and optimizing user experiences across platforms. Responsibilities: • Lead and execute B2B and DTC digital marketing strategies, including SEO/SEM, PPC, social media, email marketing, and ABM campaigns to increase visibility and conversions. • Oversee and update eCommerce content, ensuring product listing accuracy, brand consistency, and optimal SEO value. • Collaborate across teams, including the Solutions and Consumer Goods groups, as well as vendor partners, to launch campaigns that are timely and on budget. • Track and report on digital marketing performance, adjusting strategies based on insights to improve ROI and meet KPIs. • Implement best practices for demand generation, user experience, and conversion optimization, including A/B testing and analytics review. • Identify trends, emerging technologies, and growth opportunities within both B2B and DTC channels to stay competitive. • Manage storefronts on platforms like Shopify and Shopify Plus, ensuring an engaging, user-friendly experience for all audiences. Qualifications • Bachelor’s degree in Marketing or a related field. • 5+ years of experience in digital marketing and eCommerce management, with expertise in B2B and DTC, preferably in the IT Channel. • Proven expertise in SEO/SEM, digital advertising, social media, and analytics tools such as SEM rush. • Hands-on experience with eCommerce platforms and a solid understanding of online sales strategies and content optimization. • Shopify, Magento, MSBC and other platforms an asset. • Strong analytical skills, detail-oriented, and able to manage multiple projects effectively. • Management of Digital advertisements in an omnichannel environment. • Adobe Suite, Canva a must. • Expert level skills with data management, reporting. About TDL Gentek: TDL Gentek, headquartered in Trenton, Ontario, serves clients nationwide with over 40 years of distribution experience, specializing in technology and consumer goods. Join us in delivering exceptional value to our business and partners. Visit www.tdlcanada.ca for more information. Job Types: Full-time, Permanent Pay: $75,000.00-$85,000.00 per year Benefits: • Dental care • Disability insurance • Employee assistance program • Extended health care • Life insurance • Paid time off • Store discount Schedule: • Monday to Friday Education: • Bachelor's Degree (preferred) Work Location: Remote