CA
This a Full Remote job, the offer is available from: Anywhere
JOB PURPOSE :
The Activations Specialist is responsible for the backend execution of marketing strategies, ensuring high-quality deliverables and optimized campaign performance. This role focuses on the technical and operational aspects of campaign implementation, working closely with the creative team to produce and execute retention marketing campaigns.
KEY RESULTS / KEY PERFORMANCE INDICATORS (KPIs) :
• Campaign Accuracy (error rate)
• Campaign Timeliness (vs timeline)
• Optimization Results (Campaign performance)
• Collaboration Efficiency (feedback from Creatives)
• Support Effectiveness (feedback from Client Strategist)
• Client Invoice Value Managed (Total invoice value of the clients managed)
KEY RESPONSIBILITIES :
• Execute and optimize email, SMS and other retention marketing campaigns.
• Collaborate with copywriters and graphic designers to produce high-quality and high-converting emails.
• Execute optimizatio ...