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We are seeking an experienced Shopify developer/designer to revamp the visual aesthetics and e-commerce functionality of our website, a trailer sales business targeting men aged 25-80. Our goal is to create a modern, masculine, and user-friendly design that appeals to our audience, improves readability for older users, and drives traffic to our e-commerce section to boost sales. The project involves updating the color scheme, typography, imagery, navigation, and product displays while ensuring mobile responsiveness and fast performance.
Project Scope:
Visual Aesthetic Enhancements:
Implement a rugged, masculine color palette (e.g., dark gray, navy blue, burnt orange) for headers, CTAs, and buttons.
Update typography using modern sans-serif fonts (e.g., Montserrat) with larger sizes (18px+ for body, 24px+ for headings) for readability, especially for older users.
Add high-quality, lifestyle-oriented imagery (e.g., trailers in rugged settings) and optimize product images for clarity ...