WC
Description
Position Summary: Works closely with the Senior Email Marketing Specialist to ensure the smooth execution of email marketing campaigns. This role requires a strong understanding of email platforms, creative QA processes, and campaign management.
NOTE: West Cary Group employees living within 30 miles of Richmond, Virginia will be required in-office once per week.
Position Responsibilities
• Works collaboratively with a project team to develop client marketing E-mail campaigns
• Sets up E-mail templates in online content platform with content and design developed by the Creative team, with appropriate segmentation and variables for each audience
• Manages segmentation and versioning tasks using E-mail platforms and applications such as Taxi, Message Hub and Sales Force Marketing Cloud
• Oversees content management for data and module variables within E-mail creation platforms
• Attends and contributes to team planning meetings with relevant stakeholders to identify tasks w ...