Marketing Technology and Operations Lead

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey. As the Marketing Technology and Operations Lead, you will lead and optimize the architecture, integration, and performance of our marketing and sales technology stack. This role is pivotal in driving operational efficiency and delivering scalable growth, bringing a deep understanding of how marketing technology (MarTech) enables business success. As a core leader on the Marketing team, you will partner closely with cross-functional teams including Sales, Operations, Product, Engineering, and Data Science to ensure seamless integration and strategic alignment across all tools and platforms. This position requires working onsite at either our Palo Alto, CA office or our Austin, TX office at least two days a week. Expectations (In this role, you will): • MarTech Stack Architecture & Strategy: Lead the design and execution of Mudflap’s marketing technology strategy, ensuring the stack aligns with organizational objectives and is equipped to support our growth trajectory • Platform Integration & Optimization: Oversee the integration of all marketing and sales tools, creating seamless data flows and automations between platforms to enhance lead generation, customer engagement, and sales effectiveness • Cross-Functional Collaboration: Build and maintain strong partnerships with Sales, Operations, Product, Engineering, and Data Science teams to ensure MarTech solutions meet both marketing and sales needs, and align with broader company initiatives • Data & Analytics Management: Develop a robust analytics infrastructure that allows real-time insights into campaign effectiveness, customer behavior, and other key metrics, empowering data-driven decision-making across the organization • Scalable Growth Expertise: Apply your deep knowledge of scalable growth stacks to inform best practices and implement technologies that enhance Mudflap’s ability to acquire and retain customers and merchants at scale • Thought Leadership & Vendor Management: Be the subject matter expert for the company on all things MarTech related, and manage vendor relationships — negotiating contracts, ensuring performance against SLAs, and overseeing technology implementations Experience (What we look for): • Experience: 8+ years of hands-on experience in marketing technology or operations, at least 3 of which should be at a high-growth technology company • MarTech Expertise: Proven experience designing, implementing, and managing marketing technology stacks at scale, including CRM, marketing automation, customer data platforms, content management systems, analytics, and data management platforms (e.g., Braze, HubSpot, Google Analytics, Metabase, Segment, hightouch, Zapier, etc.) • Technical Capabilities: Knowledge of SQL, HTML 5, Javascript, Liquid and other coding languages necessary for technical implementations of MarTech stacks • Cross-Functional Partnership: Strong record of working collaboratively with Sales, Product, and Engineering teams to align marketing technology initiatives with broader business goals • Analytical Skills: Proficiency in data analytics and a demonstrated ability to use data to drive insights and decision-making • Leadership Abilities: Strong team leadership and project management skills, with the ability to manage both internal teams and external vendors effectively • Project Management Skill: Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively • Detail Oriented: Strong attention to detail - you sweat the small stuff • Communication Style: Able to work with and speak the language of highly technical partners in engineering and data science, as well as communicate complex concepts in a simple way, both verbally and in writing Perks and Benefits (What we offer): • A committed team on a mission to change a massive industry for the better • A high bar for quality and commitment to self-improvement • An open mind to new ideas and methodologies • Competitive salary and benefit options • Opportunities and support for major career growth The salary range for this role is $150,000 - $200,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO. Company overview (Who we are): Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex. Here are the core values that we believe in and look for in new teammates: • Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do • Make it Count: Act like an owner by focusing on the impact of your work • Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates • Sweat the Details: We keep our standards high and achieve them by paying attention to every detail • Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible