Director of E-commerce

COMPANY OVERVIEW Slatkin + Co, founded by industry pioneer Harry Slatkin, is a premier home fragrance and personal care company renowned for its meticulously crafted scents developed by master perfumers. Following Harry's success in building Bath & Body Works' home fragrance into a billion-dollar business, he launched HomeWorx in 2017. Today, Slatkin + Co's diverse portfolio of brands and hundreds of fragrances are available nationwide through mass, drug, grocery, dollar, and specialty retailers. POSITION SUMMARY We seek a driven, innovative Director of Ecommerce to spearhead our direct-to-consumer (DTC) and omnichannel growth initiatives. Reporting into the Vice President of Sales, this strategic leader will shape Slatkin + Co's digital future, managing a high-performing team while orchestrating cross-functional collaboration to drive revenue growth and enhance customer experience across all digital touchpoints. This individual will have a proven track record of success scaling large scale or emerging CPG brands in the categories of beauty or fragrance. KEY RESPONSIBILITIES Strategic Leadership & Growth • Design and implement comprehensive ecommerce strategies to accelerate market share and revenue growth • Lead the digital roadmap development in partnership with marketing, product and engineering teams • Drive business strategy across sales, merchandising, pricing, and promotions • Establish and optimize end-to-end digital customer experiences Digital Operations & Analytics • Oversee website merchandising, content strategy, and SEO optimization • Lead datadriven decisionmaking through advanced analytics and reporting • Manage KPIs including conversion rates, customer lifetime value, and retention metrics • Direct paid media strategy across SEM, Social, and Display channels • Develop mobilefirst shopping experiences Customer Experience & Marketing • Drive lifecycle marketing initiatives including email, SMS, CRM, and loyalty programs • Build sophisticated remarketing and retention programs • Develop influencer and UGC strategy for beauty audience • Develop and execute customer acquisition and retention strategies • Create targeted marketing campaigns based on customer segmentation • Optimize digital touchpoints to enhance customer engagement and conversion Team & Vendor Management • Build and mentor a highperforming ecommerce team • Foster innovative, resultsdriven culture • Foster innovation and continuous improvement culture • Manage relationships with external agencies and vendors • Collaborate with crossfunctional teams including finance, operations, and creative REQUIRED SKILL/QUALIFICATIONS • 10+ years of progressive successful ecommerce experience, with 5+ years in senior leadership • Proven track record of driving significant revenue growth in DTC/ecommerce Track record scaling DTC brands to $50M • Strong analytical skills with expertise in datadriven decision making • Experience managing and developing highperforming teams • Bachelor's degree required; MBA preferred • Deep understanding of digital marketing, CRM, and ecommerce platforms • Experience in platforms & Apps not exclusive to; Shopify, Omni Channel Retailers (Walmart, Target, Tik Tok Shop, Michaels, Others) Order Desk, Yotpo, Klarna, Facebook, Google Ads