Senior Paid Media Specialist

About the Job At Acorn Strategy, we specialize in helping Shopify merchants achieve measurable growth through innovative digital marketing strategies. We are seeking a Senior Paid Media Specialist with expertise in Google Ads and Paid Social, particularly Meta Ads, to join our dynamic team. This role focuses on crafting and executing advanced e-commerce advertising strategies while driving tangible results for our clients. If you have a strong background in paid media management, an analytical mindset, and a passion for helping businesses grow, we’d love to connect with you. Minimum Qualifications • 3-5+ years of experience managing Google Ads campaigns, particularly for e-commerce brands or Shopify merchants. • Proven expertise in Paid Social Advertising, with experience managing Meta Ads campaigns. • Strong strategic thinking and the ability to craft ROI-driven advertising plans tailored to client goals. • Exceptional communication skills, with the ability to present insights and strategies to clients clearly and persuasively. • Experience managing multiple client accounts simultaneously in a fast-paced environment. • Comfortable being on camera for client calls and internal meetings. Preferred Qualifications • Experience working in a digital agency environment supporting small to medium-sized businesses (SMBs); familiarity with enterprise clients is a bonus. • Hands-on experience with Shopify or other e-commerce platforms and their unique advertising needs. • Advanced understanding of marketing funnels, conversion optimization, and campaign scalability strategies. • Proficiency with data analysis tools and tracking platforms like Google Analytics. • Relevant certifications in Google Ads (Search, Shopping, Display) and Meta Ads. About the Role As a Senior Paid Media Specialist, you will play a pivotal role in shaping and executing comprehensive paid advertising strategies for our e-commerce clients. Your primary focus will be on Google Ads and Paid Social campaigns, with a strategic approach to driving conversions, increasing ROI, and achieving measurable client growth. Key Responsibilities • Strategy Development: Design and implement high-performance paid advertising strategies across Google Ads and Meta Ads tailored to the unique needs of e-commerce businesses. • Campaign Execution & Optimization: Launch, monitor, and optimize campaigns across search, display, shopping, and paid social platforms to maximize performance. • Client Partnership: Serve as the primary point of contact for clients, building strong relationships and understanding their goals, challenges, and KPIs. • Performance Analysis: Deliver detailed reports with actionable insights, helping clients understand campaign performance and areas of opportunity. • Collaboration: Partner with internal creative, design, and content teams to ensure ad creative aligns with campaign goals and client brand identity. • Trend Monitoring: Stay informed about the latest trends in paid media, e-commerce, and platform updates to continually refine client strategies. Why Join Acorn Strategy? • Collaborate with a passionate and experienced team of e-commerce professionals. • Work with a diverse range of Shopify merchants across various industries. • Fully remote position with flexible working hours and an emphasis on work-life balance. • Professional growth opportunities in digital marketing and paid media. • A collaborative, supportive team environment with regular leadership touchpoints. • Three-weeks of paid vacation per year • 15 days PTO per year • Fully remote If you’re excited to lead strategic paid media initiatives and make a tangible impact on the growth of e-commerce brands, we’d love to hear from you. Apply today to join the Acorn Strategy team!