E-commerce - Global Customer Acquisition Leader

Infopro Digital Group’s Consumer Automotive Division are recruiting for a talented and motivated e-commerce customer acquisition leader to join our team on a permanent basis. The Consumer Automotive division consists of brands such as Haynes, Clymer, Chilton and many more. Infopro is a global organisation with 4,000 employees based in 18 Countries and a turnover of €550 million. The E-commerce Customer Acquisition Manager is responsible for implementing strategies to acquire customers in the digital channels potential DIY customers are likely to become aware, research, and ultimately shop for vehicle-specific DIY solutions. We expect this role to be primarily focussed on organic strategies but also support paid channels where appropriate and/or complementary. This job can be located in our offices in either London or our Head Office in Yeovil, Somerset. It is anticipated that after a period of training, the role can be completed with a mix of office-based and homeworking. This is a permanent full-time role. Position Overview The Customer Acquisition Manager - Ecommerce is a strategic and results-driven professional responsible for growing customer consideration for paid DIY solutions across our core and new markets. This role focuses on implementing targeted and data-driven organic customer acquisition strategies to create a high quality and successful customer marketing & sales funnel for our website. - Develop a full customer sales funnel - On-page and off-page SEO - Content strategy (planning, creation, promotion, user intent, timing) - Content sourcing (internal/external, various formats, copyrighting, DIY experts) - Multi-channel marketing and sales assets - Customer segmentation and customer insights - Communications and messaging KPIs • New customer acquisition - Size/Growth in traffic per segment - Size/Growth in conversion per segment • Customer acquisition cost • Customer conversion rate per channel • Content quality (visibility, SERP rankings, user engagement) Key Responsibilities Customer Acquisition Strategy to create a customer pipeline: - Develop and execute comprehensive customer acquisition strategies aligned with business goals and target audience. - Analyse market trends, competitor activities, and customer insights to identify opportunities for acquisition. Multi-Channel Content Marketing: - Plan and oversee campaigns across multiple channels, such as digital content advertising, social media, email marketing, content marketing, SEO (on-page and off-page), and digital events. - Optimize budget allocation and campaign performance based on data and analytics. Upper and lower funnel: From Awareness, Lead Generation to Conversion: - Generate high-quality awareness, leads and conversion through various organic marketing initiatives and conversion tactics. - Implement lead nurturing programs & communications to move prospects through the customer journey. Data Analysis and Reporting: - Monitor and analyse the performance of customer acquisition campaigns and channels. - Provide regular reports and insights to measure the effectiveness of marketing efforts and make data-driven decisions. Collaborative Teamwork: - Collaborate with internal/external teams, including DIY editorial, sales and product, technical SEO, product management, to align customer acquisition efforts with sales goals, product launches and customer expectations of unique selling points. - Work closely with internal/external creative resources to develop compelling DIY assets and content. Testing and Optimisation: - Conduct A/B testing and continuous optimization of marketing campaigns to improve conversion rates and ROI. - Implement best practices and industry benchmarks to drive continuous improvement. Budget Management: - Manage the customer acquisition budget effectively to maximize ROI and achieve acquisition targets. - Ensure efficient allocation of resources across marketing channels. Market Research and Segmentation: - Conduct market research to identify and understand target audiences and segments. - Tailor marketing messages and campaigns to resonate with specific customer segments. - Bachelor’s degree in marketing, Business Administration, or a related field. Master's degree is a plus. - Proven experience in customer acquisition, digital content marketing, or SEO-led performance marketing roles. - Strong understanding of various content-led channels and tactics for lead generation and customer acquisition including SEO, social media etc. - Proficiency in digital marketing tools, SEO, social media, content, and customer engagement platforms, - Globally oriented analytical mindset with the ability to interpret data and draw actionable culturally relevant insights based upon the maturity or sophistication of the market. - Excellent communication and presentation skills to convey marketing strategies and results to stakeholders. - Demonstrated ability to think strategically and develop data-driven marketing plans. - Creative thinking with a focus on innovation and staying ahead of marketing trends. - Project management skills to handle multiple campaigns and initiatives simultaneously. - Strong leadership and teamwork abilities to collaborate with crossfunctional teams. Location: Hybrid working - attending either the Head office in Sparkford, Somerset or London Headquarters at least 2 days per week. Benefits: Hybrid working Generous base salary 25 days annual holiday allowance Additional days leave for Birthday Life assurance Group pension scheme Employee Assistance Programme Learn more about us Infopro Digital is a B2B group specialising in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities. Infopro Digital connects professional communities. Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail. With our solutions, decision makers make informed decisions and companies develop their business and performance in a sustainable way.