Senior UI/UX Designer - B2C E-Commerce

Pawfy is one of the fastest growing pet nutrition brands in America. We have helped over 500,000 dogs nationwide, achieved 8 figure revenue as a group and we're not stopping there. Join us on our mission to become the #1 pet health brand in America! Pawfy is seeking a highly skilled and performance-driven UI/UX Designer to elevate our digital presence and optimize customer experiences across all touchpoints. This role combines aesthetic design, brand storytelling, and a strategic focus on conversion rate optimization (CRO). The ideal candidate has extensive experience with A/B testing, consumer research, and data-driven design strategies, particularly within the D2C space. Key Responsibilities • Design Excellence: Create visually stunning, user-centric designs that align with Pawfy’s brand identity and values. • Conversion Optimization: Continuously refine user journeys to maximize conversion rates, average order value (AOV), and overall site performance. • Data-Driven Design: Leverage data insights to guide design decisions, validate concepts, and drive measurable results through A/B and multivariate testing. • Consumer Research: Conduct qualitative and quantitative research to deeply understand our target audience, their pain points, and behavior patterns. • Brand Storytelling: Craft engaging digital experiences that connect emotionally with users while showcasing Pawfy's brand narrative and product benefits. • Cross-Functional Collaboration: Partner with marketing, product, and development teams to translate business goals into seamless and high-performing user interfaces. • Performance Monitoring: Analyze key performance metrics, generate reports, and recommend iterative improvements to design and functionality. Qualifications • Experience: 5+ years of UI/UX design experience, with a strong focus on D2C e-commerce brands and conversion optimization. • Expertise: Proven track record of driving measurable improvements through A/B testing, heatmaps, user journey mapping, and CRO techniques. • Technical Skills: Proficiency in design tools such as Figma, Adobe XD, or Sketch, and familiarity with analytics platforms (Google Analytics/Optimize, Hotjar, VWO etc.). • Research Capabilities: Strong background in consumer behavior research and user testing methodologies. • Storytelling Ability: Talent for combining visuals and narratives to create compelling digital brand experiences. • Adaptability: Ability to thrive in a fast-paced environment, juggle multiple projects, and meet tight deadlines. • Collaboration: Excellent communication and teamwork skills, with experience working in cross-functional teams. Why Join Pawfy? • Innovative Culture: Be part of a team that embraces creativity, innovation, and data-driven decision-making. • Impact: Shape the digital experiences of a growing, pet-loving community. • Growth Opportunities: Develop and grow in a high-performing, entrepreneurial environment. • Perks: Competitive salary, flexible working hours, and the opportunity to make a difference for pets and their owners. What We Offer: • Flexible & Remote: Work wherever, whenever. • Fair Compensation: We reward our teams with competitive salaries. • Flexible PTO: We believe in working hard and playing hard. • Growth Opportunities: Develop and grow in a high-performing, entrepreneurial environment. • Innovative Culture: Be part of a team that embraces creativity, innovation, and data-driven decision-making. How to Apply: Please submit your resume along with a portfolio.