CRM Marketing Manager (Remote)

The Offer • 100% Remote: Enjoy the flexibility and convenience of working from anywhere. • Full-Time Position: Secure a stable and consistent work schedule. • Similar Time Zone: Work seamlessly with a team in a compatible time zone. • Established Company: Join a nearly 20-year-old successful & growing organisation. • National Presence: Be part of a national Australian company. • Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability. • Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO. • Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team. • Advanced CRM Technology: Cutting-edge CRM platform (ActiveCampaign) and supporting tools such as PowerBI, Asana, etc. • Data-Driven Decision Making: Enjoy prioritising data-driven strategies that ensure you make informed... decisions, personalise marketing efforts, and improve customer satisfaction. The Job KEY PERFORMANCE INDICATORS • Email and Notification Engagement Metrics : Increase key email performance metrics (open rates, click-through rates, conversion rates, unsubscribe) and optimise mobile app notifications to improve click-through and conversion • Onboarding : Implement and optimise campaigns designed to improve new member onboarding, including mobile app usage, choosing a dentist and scanning invoices and increasing member engagement metrics (e.g. rewards, referrals, open rates, click-through rates). • Retention : Implement and optimise email and app notification campaigns designed to improve the retention of current subscribers • Innovation and Optimisation : Implement new AI-driven CRM features or strategies quarterly to enhance efficiency and effectiveness KEY RESPONSIBILITIES • Develop and execute a comprehensive CRM strategy aligned with business goals to drive YOY sales growth and retention rates to meet or exceed goals. • Onboarding, engaging, and renewing members through email, SMS, and in-product touchpoints. • Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them • Implement campaigns to increase app downloads, dental invoice scans, and overall app engagement. • Design and execute rewards programs and referral initiatives to enhance member engagement. • Leverage tools within ActiveCampaign, including AI, to optimise member engagement and conversion rates. • Collaborate cross-functionally with marketing, sales, and product teams to enhance member journeys and experiences. • Develop personalised communication strategies for renewals and proactive member support. • Leverage predictive analytics to identify at-risk members and implement preemptive retention measures. • Design and execute targeted email campaigns, workflows, and automation sequences to nurture leads and increase conversions. • Implement a continuous testing strategy to evaluate the business impact of new subject lines, email creative, and email frequency • Utilise data analytics and AI-driven insights to optimise campaign performance and member segmentation. • Oversee CRM database integrity and ensure accurate member data management. • Analyse member behaviour, trends, and feedback to inform strategic decision-making and improve the member experience. • Stay updated on CRM technologies and industry best practices to drive continuous improvement and innovation in member engagement strategies. The Profile REQUIREMENTS This FULL-TIME ROLE will only suit someone who also meets the following requirements: • Has a passion for excelling in all they do, and this is evidenced in references provided in your application • Has extensive experience and evidence of achieving exceptional results in CRM Management • Can be analytical, strategic, and creative when the role requires it • Has perfect spoken & written English • Has the highest integrity If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you! The Employer Our client is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover