Senior Manager, Integrated Marketing (SEC/CON)

Location Address: 100 Queens Quay East, 9th Floor, Toronto Number of Openings: 1 Pay $76,953.00 - $138,559.00 Job Posting Description: This role is Hybrid #LI-Hybrid Contract Duration: Up to {18} Months Are you a digital-savvy marketer with a keen eye for customer experience? Do you enjoy exploring new and innovative ways to promote products and build brands? Reporting to the Director, Integrated Marketing, you will be responsible for developing strategic marketing plans crafted to deliver on our brand promise. This includes the strategic and creative development of in-store & e-commerce promotions and multi-media advertising campaigns. If you are a marketing expert who understands how customers interact with brands in an omni-commerce space, then this is the role for you! About the Role Drive the development of marketing campaigns rooted in customer research and insights, and sound business information to drive engagement and sales. Collaborate across Marketing, Sales, Ecommerce, Retail, and other teams to develop exciting integrated promotions that enhance the LCBO brand, deliver on corporate level objectives, and drive business results. Lead the development and implementation of in-store POP, digital marketing tactics, print, radio, out-of-home, and TV. Work with marketing team, cross-functional business groups, and industry partners on promotional initiatives, providing direction and oversight on campaign objectives, program strategy, project requirements, time frames and budget. Partner with advertising and media agencies to build winning campaigns that drive results. Lead project team meetings, deliver creative briefings, manage photography and video shoots, and deliver internal presentations to executive stakeholders. Provide direction and supervision to contract and freelance staff participating in special projects (i.e. writers, designers, photographers, food consultants, etc.) and ensure that our goals and objectives are clearly communicated and understood. Capture results, analysis and insights on campaign performance and marketing measurement for post-promotional reporting. Provide mentorship, support, and development to team members. About You Demonstrated expertise in marketing and communications strategy, creative development, execution, and measurement related to retail marketing and eCommerce. Post-secondary education in a Marketing, Business or Communication related field and/or equivalent industry training and significant experience in the same or a similar position. Minimum 7 years of working experience in B2C multi-channel marketing including digital and social channels and traditional media. Experience in developing retail promotions including POP materials, customer events, and interactive experiences. Innovative thinking and creative, yet strategic approach to problem-solving. Solid understanding of advertising strategy, media planning, and creative production. Demonstrated experience devising marketing plans and writing creative briefs articulating business driven objectives, strategies and KPI’s. Thorough understanding of media/digital metrics and business KPI’s to evaluate and report on campaign performance. Proven leadership skills and experience leading teams. Good business insight and sensitivity to social expectations and preferences to develop socially responsible promotional campaigns. Excellent verbal, written and presentation skills along with professional and collaborative work style. Strong organizational and project management skills; shown ability to set priorities, meet changing deadlines, supervise, and mentor and empower staff, develop talent, and work independently. Working knowledge of Microsoft Office, and Adobe. Familiarity with web analytics is an asset. Ability to travel to photo shoots, stores and suppliers and flexibility in hours of work. Familiarity with AGCO directives and Liquor Licence and Control Acts is a benefit. There is a world of opportunities at the LCBO… Join an organization where you can be challenged while achieving your true potential. A place where you can make a positive impact supporting Ontario business and communities. Discover a safe, healthy, diverse, inclusive, and accountable workplace where your wellbeing is our top priority. At the LCBO, your contributions are respected and valued. Be part of our journey as we invest in people and technology to transform an organization. There really is a world of opportunities at the LCBO. Please submit your resume via Workday by 11:59pm on the deadline date. We appreciate your interest and advise that only those selected for an interview will be contacted. Work Hours: 36.25 Union / Non-Union: Non-Union Job Posting End Date: January 27, 2025 The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 650 retail stores, catalogues, special order services and more than 389 LCBO Convenience Outlets (LCOs) , which provide cost effective, convenient and socially responsible access for rural consumers, the LCBO offers nearly 24,000 products annually to consumers and licensed establishments from more than 80 countries. 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