Growth and Conversion Team Lead

Job Summary: We are seeking a dynamic and results-driven Growth & Conversion Team Lead to spearhead our efforts in driving customer acquisition, engagement, and conversion. This role involves crafting data-driven strategies, leading a high-performing team, and optimizing the customer journey to maximize growth. The ideal candidate has a strong background in marketing, analytics, and team leadership, with a passion for delivering measurable results. Key Responsibilities: • Strategic Planning: • Develop and execute growth strategies to increase customer acquisition and conversion rates. • Set and monitor performance targets aligned with business objectives. • Develop and execute SEO strategies, including on-page optimization, keyword research, content creation, and backlink building to improve organic search rankings. • Campaign Management: • Design and oversee marketing campaigns to drive traffic and boost conversions across multiple channels. • Collaborate with cross-functional teams to ensure cohesive messaging and branding. • Data Analysis: • Analyze customer data and market trends to identify growth opportunities. • Use analytics tools to track campaign performance and make data-driven decisions. • Team Leadership: • Lead, mentor, and motivate the Growth & Conversion team to achieve goals. • Foster a collaborative and innovative team environment. • Customer Journey Optimization: • Identify and remove barriers in the customer journey to enhance user experience. • Test and implement conversion rate optimization (CRO) techniques. • Stakeholder Collaboration: • Work closely with sales, product, and customer success teams to align growth initiatives with company goals. • Present insights and results to senior management and key stakeholders. Qualifications: • Proven experience in growth marketing, digital marketing, or a related field. • Strong understanding of customer acquisition, conversion optimization, and retention strategies. • Proficiency in data analytics tools (e.g., Google Analytics, Tableau) and marketing platforms. • Excellent leadership and team management skills. • Creative thinker with the ability to develop innovative strategies. • Exceptional communication and project management abilities. Preferred Skills: • Experience with A/B testing and multivariate testing. • Knowledge of SEO, PPC, email marketing, and social media advertising. • Familiarity with CRM and marketing automation tools. • Campaign Optimization and ROI Analysis