Meta Ads Specialist for E-Commerce (Fashion Industry Preferred)

We are a mid-range apparel e-commerce brand committed to delivering trendsetting fashion to our customers. Operating at the intersection of style and technology, we are expanding our team to include a Meta Ads Specialist who will help drive growth and engagement for our online store. Key Responsibilities: • Strategize, create, and optimize Meta ad campaigns to maximize ROI and achieve sales goals. • Analyze campaign performance data, identify trends, and implement improvements. • Conduct A/B testing for creatives, audiences, and ad copies to optimize performance. • Collaborate with the creative and marketing teams to design visually appealing ad creatives and impactful messaging. • Manage ad budgets effectively to ensure cost-efficiency and goal alignment. • Monitor and report on key metrics such as ROAS, CPA, and CTR. • Stay updated on Meta platform changes, trends, and best practices to keep campaigns competitive. Requirements: • Experience: 3–5 years of hands-on experience managing Meta ad campaigns, preferably for e-commerce brands in the fashion industry. • Proven track record of achieving high ROAS and driving e-commerce growth through paid social media. • Proficiency in Meta Ads Manager and familiarity with Shopify or similar platforms. • Strong analytical skills and the ability to interpret performance data effectively. • Excellent communication and collaboration skills. • Creativity and adaptability to craft campaigns that resonate with diverse audiences. Preferred Qualifications: • Experience with Indian e-commerce brands is must. • Knowledge of Google Ads and other performance marketing tools is an added advantage. What We Offer: • Competitive salary and performance-based incentives. • Opportunity to work with a dynamic and creative team. • Flexible work environment (Hybrid). • Career growth opportunities in a fast-paced, growing brand. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: • Day shift • Morning shift Supplemental Pay: • Overtime pay • Performance bonus Experience: • E-commerce: 3 years (Required) • total work: 3 years (Required) Work Location: Remote Expected Start Date: 01/01/2025