Digital Marketing & Trading Manager

Digital Marketing & Trading Manager - Home Based - ARD1058594 Purpose of the Role This exciting remote based Digital Marketing & Trading Manager opportunity has arisen to join our Digital Marketing team reporting to the Head of Digital Marketing & Trading. This role will be to support your reporting manager and the wider Digital Marketing Team to drive forward our digital trading capabilities with the business units that we service via our mix of digital marketing channels. You will drive new business income and policy count growth through our PPC, SEO, Affiliate, Email & Paid Social channels and demonstrate this growth through our trading disciplines and processes. Working with the Trading Directors across the product areas for which you will be responsible, you will ensure growth aligns with business capacity and requirements. What you will do This is an overview and not an exhaustive list of responsibilities. Collaborating with your line manager, you will develop your own... objectives but focus on all of the following: • Work with the Digital Marketing Team to analyse new opportunities across our existing channels and unlock new opportunities to drive new business income. • Manage digital activity for Footman James, with the support of the internal team and agency, as the incumbent becomes the main stakeholder for all things digital marketing for this brand. • Manage relationships with key internal and external stakeholders – Trading Teams, Central Marketing Function and Full-Service Digital Marketing Agency. • Work with the Analytics Lead to measure and monitor effectiveness and performance of digital marketing campaigns. • Drive results through use of new technologies and channels, measuring ROI and key KPIs for all campaigns. • Work to a budget and plan delivery of consistent results within budget or plan. • Propose growth budgets for the Digital Marketing activity and support business units with their digital spend budgeting. • Forecast performance trends and act proactively to increase our market share of clicks. • Support the digital leadership with the growth of our performance marketing channels (affiliates, programmatic etc.) • Monitor our competition and provide ideas to drive change by providing competitor insight to key stakeholders and making recommendations for growth. Qualifications and Experience This is an opportunity for an experienced digital marketing individual with a proven track record working across all digital acquisition disciplines and sound knowledge of website development and design processes. You will need to have strong commercial acumen and experience in a financial services market would be preferred but is not essential. We are looking for sound working knowledge of: • Google & Microsoft Ads • Affiliate Programs • Programmatic/Display • Paid Social • Google Analytics (GA4) You will need to demonstrate a creative mind whilst working strategically with a passion for finding the best way to deliver digital marketing campaigns and commercial results. Analytical, clear presentation and public speaking skills, ability to plan and work to tight deadlines ensuring targets are achieved and articulated to a wide selection of stakeholders are just some of the skills we are seeking. You will be self-motivated, approachable, a team player and leader, tenacious and resilient and happy to work and network with internal and external stakeholders. In return you will be welcomed and supported by our Ardonagh family joining an organisation that cares about you as a person and your wellbeing. Some of the other benefits are: • Holiday entitlement of 28 days plus bank holidays • Opportunity to progress your career across the entire Ardonagh family • Award-winning learning & development offering and support to obtain professional qualifications to enhance your knowledge and career prospects • Pension scheme for when you feel it’s time to retire • 24-hour Employee Assistance support for you and your family’s physical and mental wellbeing • Corporate perks such as discounted gym memberships, cinema tickets, shopping, Eyecare vouchers, cycle to work and much more • One day paid volunteering to give back to our communities • Ardonagh Community Trust (ACT) - raising funds for charity with donation matching in your local community • The Spotlight Awards, where we celebrate the best of the Ardonagh Group and all the bright talent across our business. We offer genuine potential for both personal and professional development, come and be part of our story and help us shape our future. So, what are you waiting for? Apply today and one of our team will be in touch. Ardonagh Group is an equal opportunities employer, with a growing and thriving diversity, equity and inclusion strategy; we are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential. If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. Please note: We may close a vacancy prior to the publish end date if the required quality or number of applications has been received. No Agencies please. Why not check us out on LinkedIn or speak to one of our team to find out what life’s really like with The Ardonagh Group family. #LI-NT1 #LI-Remote #AIB Ardonagh Advisory are The Ardonagh Group’s broking and advisory platform, a community focused set of businesses with an unrivalled local footprint of experts across a wide range of sectors and specialisms, combined with national and international reach. We're proud of developing trusted relationships to support, and drive, the growth agenda of our clients. Our brands are Bravo Networks, Ethos Broking, Footman James, Hera Indemnity, Towergate, Towergate Health & Protection, Thompson & Bryan, Compass UK and Usay Compare. By joining our business, you will be part of a network of around 4,000 employees with a vast range of backgrounds, expertise and organisational cultures united by our resilience, unique spirit and commitment to looking out for customers and our communities