Senior Director E-Commerce Channel Operations, Sales, and Marketing

Description Position at Autocar, LLC This role will be responsible for managing and expanding existing e-commerce platforms, identifying new digital opportunities, and overseeing cross-functional teams to ensure seamless integration of e-commerce initiatives across all channels. Key Responsibilities: • Strategic Leadership: ) Develop, enhance and execute a comprehensive e-commerce channel strategy to increase online sales and market share. ) Identify and evaluate new e-commerce opportunities, including partnerships, marketplaces, and direct-to-consumer virtual locations and platforms. ) Lead competitive analysis to monitor industry trends, market shifts, and competitor activities. ) Drive digital transformation initiatives to enhance e-commerce capabilities. • Channel Development Expansion & Optimization: • Manage and grow multiple e-commerce channels (website, marketplaces, mobile apps, etc.), ensuring seamless customer experiences. • Oversee the development and continuous optimization of e-commerce platforms, improving site functionality, user experience, and conversion rates leading directly to sales. • Monitor and analyze key performance indicators (KPIs) to assess channel performance and implement strategies for improvement, pivot / shifts as needed in execution. • Team Management & Collaboration: ) Lead and mentor cross-functional teams, including product, marketing, IT, operations, and customer service, to drive e-commerce initiatives. ) Collaborate with internal stakeholders (e.g., product, marketing, logistics) to ensure alignment with broader business objectives. ) Foster a culture of innovation, agility, and customer-first “Raving-Fans” thinking within the e-commerce team. ) Collaborate across teams, e.g., Parts and Trucks working together to best enhance engagement with customer. ) Identify new / additional sales team members to join team. • Sales & Revenue Growth: • Drive daily, week, monthly, annual sales to target levels (from lead generation to sales success/closure) • Develop and implement competitive strategies, promotional plans, and campaigns to drive sales and maximize revenue. • Establish clear sales targets and ensure the team meets or exceeds them. • Analyze customer behavior and sales data to identify opportunities for upselling, cross-selling, and customer retention. • Vendor and Partner Management: ) Manage relationships with third-party vendors, platforms, and partners to ensure alignment with the company’s e-commerce goals. ) Negotiate contracts and ensure vendor performance aligns with business objectives. • Budgeting & Financial Management: ) Develop and manage the e-commerce channel’s budget, ensuring resources are allocated effectively. ) Monitor financial performance, including profit and loss, and ensure initiatives are executed within budget. • Reporting & Analytics: ) Develop regular reports on e-commerce performance, customer trends, and sales analysis for senior leadership. ) Use data analytics to refine strategies, optimize product offerings, and improve conversion rates. ) Data-driven decision-making - Utilize analytics tools to monitor channel performance, customer behavior, and market trends. Make data-driven decisions to optimize sales strategies, inventory management, and marketing campaigns.