E-commerce Operations Manager

Description: • Job Title: E-commerce Operations Manager • Location: Remote • Work Shift: MST • We are seeking a highly motivated and experienced Ecommerce Operations Manager to oversee ecommerce operations and marketing strategies, with a strong focus on the US market. • This role is instrumental in enhancing brand identity, optimizing digital presence, and driving significant growth in sales and customer engagement. • The ideal candidate will bring extensive experience in ecommerce and digital marketing, including ad campaign management, conversion rate optimization (CRO), and customer segmentation. • You will play a key role in executing strategic initiatives, launching innovative campaigns, and introducing new products and programs tailored to the US market to achieve business goals. • Key Responsibilities: • Oversee daily Shopify operations, ensuring seamless user experiences. • Build and optimize product pages, landing pages, and funnels for mobile responsiveness and conversion. • Ensure consistent and premium brand representation across all website and product pages. • Enhance website SEO through on-page and off-page optimization technique. • Lead and execute META ads strategy, launching a minimum of 25 new ad variations weekly. • Develop and test various offers on META ads (e.g., bundles, price points, and value propositions). • Create engaging ad concepts, angles, and copy tailored to target audiences. • Monitor ad performance, manage budgets, and optimize based on data-driven insights. • Collaborate with the email marketing team for cohesive multi-channel campaigns to improve retention. • Partner with the Social Media Manager to ensure unified messaging across platforms. • Coordinate with influencers and the social media team to drive brand awareness and sales. • Develop customer segmentation strategies to personalize marketing efforts. • Use customer feedback and analytics to refine website content and ad campaigns. • Plan and execute engaging challenge programs, including virtual events and themed challenges to foster global participation and community engagement. • Support the release of new product launches. • Plan initiatives such as digital training programs designed to encourage repeat purchases from existing customers while also serving as an acquisition channel for new customers. • Continuously analyze customer behavior and identify opportunities to improve website CRO. • A/B test landing pages, ads, and product pages to maximize performance. • Manage the creation of marketing assets, including photos, videos, and supporting materials, in collaboration with the broader team. • Leverage basic to intermediate graphic design skills to assist with ad creatives, banners, and other visual assets. • Take ownership of execution while collaborating with leadership for direction and feedback. Requirements: • Minimum of 3+ years of experience in ecommerce operations, ideally in a Shopify environment. • Deep understanding of the US health and fitness market. • Proven expertise in META ads management, including creative testing and optimization. • Strong track record of driving ecommerce growth through CRO, SEO, and marketing funnels. • Familiarity with building product pages, landing pages, and marketing funnels. • Hands-on experience with customer segmentation, journey mapping, and targeted campaigns. • Basic to intermediate graphic design proficiency (Adobe Creative Suite, Canva, etc.). • Experience working with influencers and managing social media campaigns. • Excellent communication and project management skills. • Data-driven mindset with strong analytical abilities. • "Ecommerce savvy" with a keen understanding of the digital landscape. Benefits: