PG
Job Title: E-commerce Manager & CRO Specialist
Location: Remote
Working Hours: UK Business Hours
Note:
We are looking for experienced E-commerce & CRO professionals with prior experience working with UK-based companies and handling UK clients, preferably within the fashion and direct-to-consumer (DTC) sector.
Job Purpose:
To own and optimise the entire eCommerce customer journey from the first click to checkout. The role involves using data-driven UX strategies to improve conversion rates (CVR), average order value (AOV), and customer retention across a high-growth DTC fashion brand.
Key Responsibilities:
• Optimise the entire customer journey: Offers → Homepage → Collections → Product Pages (PDPs) → Cart → Checkout
• Increase conversion rate, AOV, and retention through detailed user experience (UX) and funnel analysis
• Own and manage the on-site testing roadmap — A/B testing, personalisation, landing page iterations, upsells, and bundles
• Use tools like Hotjar, Lucky Orange, etc. ...