Remote Jobs at Life Technologies

About the position The Manager, e-Business Marketing at Thermo Fisher Scientific is responsible for defining and creating strategic audiences for the Marketing organization across various channels. This role involves collaboration with multiple departments to enhance customer data strategies, optimize marketing databases, and oversee the integration of customer data platforms. The position emphasizes the importance of data health and compliance while managing audience development and acquisition strategies. Responsibilities • Define and create audiences for the Marketing organization across all addressable channels. , • Develop and activate strategic audiences by collaborating with Sales, Marketing, eBusiness, and Corporate partners. , • Advise Marketing partners on new technologies for customer acquisition and audience development. , • Segment and optimize the marketing database using advanced analytics for campaign targeting. , • Champion 1st party data health through cleansing and ...