H
• Rate: £275 per day
• Outside IR35
• Start: ASAP
• Location: Remote in UK
Role and Responsibilities:
• Gather and analyse data from social, search, and e-commerce platforms
Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.
• Evaluate brand positioning and the competitive landscape
Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.
• Explore consumer behaviour, including usage routines and purchase drivers
Understand how consumers engage with products in their daily lives, and what influences their path to purchase.
• Assess brand sentiment and awareness
Measure how widely the brand is known and track overall consumer sentiment across digital touch points.
• Develop strategic recommendations with support from the wider team
Translate findings into clear, actionable strategies to inform marketing, innovation, an ...