AE
Marketing Director
Overview:
Our traditional OEM business is changing as we enter the world of branding. Our Marketing Director will be focused on supporting this change and building go-to-market strategies for our brands to drive revenue and gross margin. This role will be supporting product development through market research and identification of consumer needs as well as building a host of consumer and client facing assets to bring our brands to life.
You will work closely with the executive team to ensure that our products are meeting the needs of our customers and contributing to the long-term success of the company.
Key Responsibilities:
• Develop and implement go-to-market strategies that drive gross margin and revenue growth whilst achieving business objectives.
• Conduct market research and competitive landscape analysis to identify customer needs and preferences, opportunities and threats and use this information to inform product development and product GTM... strat ...