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We are seeking a dynamic and results-oriented Senior Manager, Marketing to join our B2B Marketing team. This role requires a well-rounded marketing professional with a proven track record in content and event marketing, onboarding user flows, and expertise in developing demand generation campaigns. The ideal candidate will have a strong visual sense, compelling writing skills, ability to think outside the box, and an innovative approach to driving growth and building effective partnerships.
Key Responsibilities
Marketing Strategy & Campaign Development:
• Develop and execute innovative marketing campaigns that drive demand and growth for new and existing partners and operators.
• Design and produce go-to-market (GTM) and sales enablement materials for the B2B organization.
• Leverage content and event marketing to enhance brand visibility, drive key business metrics, and engagement.
Data & Business Metric Driven:
• Analyze data and business metrics to measure campaign performance, opti ...