Amazon Listing Optimization Specialist

Job Overview We are seeking a detail-oriented and experienced Amazon Listing Optimization Specialist to manage and enhance our product listings on Amazon. The ideal candidate will have a deep understanding of Amazon’s algorithms, SEO principles, and marketplace best practices. This role is critical for driving visibility, improving rankings, and maximizing conversions. Key Responsibilities Listing Optimization • Create and optimize product listings, including titles, bullet points, descriptions, and keywords. • Conduct in-depth keyword research to identify high-traffic and relevant search terms. • Ensure product listings are aligned with Amazon's SEO guidelines and best practices. • Use A/B testing to refine content and images for improved performance. Visual Content Management • Collaborate with graphic designers and photographers to ensure high-quality product images and videos. • Implement enhanced brand content (A+ Content) and storefront improvements to drive customer engagement. Analytics and Reporting • Monitor listing performance, sales trends, and conversion rates using Amazon Seller Central and other tools. • Generate and present detailed reports on listing metrics and optimization efforts. • Analyze competitor listings and market trends to identify opportunities for improvement. Compliance and Troubleshooting • Ensure all listings comply with Amazon policies and guidelines. • Troubleshoot and resolve listing issues, such as suppressed or inactive listings. • Stay updated on Amazon’s policy changes and implement adjustments as necessary. Required Qualifications • Education: Bachelor’s degree in Marketing, Business, E-commerce, or a related field (preferred). • Experience: • 2+ years of experience managing and optimizing Amazon product listings. • Proven track record of improving sales and ranking through listing optimization. • Skills: • Proficiency with Amazon Seller Central and related tools (e.g., Helium 10, Jungle Scout). • Strong knowledge of SEO, keyword research, and data analysis. • Excellent written communication skills with a keen eye for detail. • Ability to multitask and manage multiple product listings simultaneously. Preferred Qualifications • Experience with Amazon advertising (PPC) and campaign optimization. • Knowledge of other e-commerce platforms (e.g., Walmart, Shopify). • Familiarity with international Amazon marketplaces.