Director Of US E-commerce

Blue Bottle Coffee is a passionate and growing team of hundreds around the world, united by the simple purpose of connecting the world to delicious coffee. We roast on four coasts, make delicious drinks, clean up after ourselves, bake cookies, get change at the bank, and say please and thank you. We’re an impossibly eclectic group of coffee experts, artists, writers, sensory scientists, bakers, designers, and all-around dreamers, who also happen to be some of the most hard-working and talented in the business. Join us. • This is a remote-based position with a requirement for employees to be based in one of the following seven metropolitan areas: The San Francisco Bay Area Los Angeles San Diego Boston Chicago DC New York City About the Job: Blue Bottle is looking for a talented individual who will play a critical role in driving growth in our DTC e-commerce business. You’ll help craft the strategy for our DTC business, work with the engineering team to build a best-in-class e-commerce site experience, rigorously analyze performance data, manage financial KPIs, and continuously work to optimize our shipping and fulfillment processes. This is a critical role on the Digital team with broad responsibility. We’re looking for an aspiring CEO who’s highly analytical—you are comfortable playing a product manager role, whiz in Excel, comfortable with SQL, and can build compelling business cases with your findings; you have both an eye for design and an appreciation for strong branding; you’re driven by performance, progress, and achievement against big goals; you care deeply about the customer journey and experience; and you’re uniquely motivated by getting Blue Bottle’s freshly roasted, responsibly sourced, peak-deliciousness coffee (and mugs and drippers!) into more and more homes. This is a salaried position based in our Oakland offices, reporting to the General Manager (GM), US Digital. You will: • Own the NA e-commerce P&L. Manage the financial KPIs (P&L) of Bluebottlecoffee.com as well as 3P marketplaces in the North Americas, including budgeting, forecasting, and monitoring • Serve as the merchant for the e-commerce business, and oversee site merchandising to both drive sales and enhance the Blue Bottle brand story. Own A/B testing of the website • Expand and grow Bluebottle’s 3P marketplaces (such as TikTok, FB Native, etc,) and B2B channel • Own the roadmap to deliver the best-in-class e-commerce site. Work with the Global Engineering and Product team to execute hypothesis-driven experimentation, and define and execute a revenue-driving roadmap • Build dashboards and conduct ad-hoc analysis to monitor performance (including subscription churn, merchandise sales, LTV) to measure the efficacy of marketing, merchandising, and product enhancements • Hire & lead the e-commerce DTC site merchandising Team and 3P team. Manage the A/B testing growth agency • Lead monthly presentations highlighting sales, marketing, and financial results; through your ongoing analysis, increase our understanding of what our core customers want and do on a daily, weekly, and monthly basis • Partner with the Brand team to develop, refine & execute evergreen and seasonal marketing programs. Ensure the seasonal marketing programs are aligned with business goals • Partner with the CRM and digital marketing team to ensure we have the right strategies in place to optimize both customer acquisition and retention • Lead the products' go-to-market process along with the Brand and product team. Provide consumer & business insights to influence the product roadmap, ensuring the product roadmap is aligned with business goals • Partner with our demand planning and supply chain team to improve processes and optimize COGS • Own the relationship with our 3PL, continuously looking for ways to optimize our fulfillment and shipping operations. Provide input on inventory buying • Continuously research the e-commerce landscape and online competitors, identifying category trends and growth opportunities You are: • You keep yourself up to date on the latest trends in digital experience and enjoy bringing digital experiences to life • Analytical and data/metric-obsessed, always seeking internal and external data to validate the approach and optimize results further for the company and for your work • Curious at heart: you ask the right questions, hypothesize, and test to find the best solution • You have a strong bias to action. You’re willing to tackle problems both big and small -- the occasional tedious task is not below you • A collaborator who values and builds upon perspectives other than your own • Highly organized and detail-oriented, able to prioritize while not letting anything drop • Clear and effective communicator in both conversation and written word • Serious about your work but don’t take yourself too seriously You have • Bachelor’s degree; MBA is a plus • 6-8 years of related experience; product management preferred in a fast-growing technology company/retail, experience in retail/e-commerce, or similar fields preferred • Experience in defining and delivering a digital experience to consumers; experience in ecommerce is a plus • Strong business acumen, critical thinking, and project management skills • Extensive experience with excel (you are a VLOOKUP wizard), PowerPoint & other data analytical tools (Tableau, SIGMA, etc.). Basic SQL or HTML knowledge is a strong plus • Experience with tools such as Ecomm platforms, Google Analytics, Segment, SIGMA, Amplitude, etc. • An innate ability and desire to create strong relationships, influence others, and collaborate at all levels of the organization • A profound love of coffee—while not required, it will make your role significantly more delicious! A few benefits we offer • This position has a salary range of $165k-190k + bonuses. This salary is a good-faith estimate for this position. The final salary offer will be determined after reviewing relevant factors, which include a candidate's qualifications and experience, where appropriate. • Health, dental, and vision coverage for eligible employees starting on your first day • 401(k) plan • Paid time off • 50% discount on all products, both online and in-cafe. This includes food, beverages, whole-bean coffee, and merchandise • Flexible spending account & commuter benefits • Employee Assistance Program At Blue Bottle Coffee, you’ll be a vital part of our guests’ experience and a crucial link in delivering the most delicious coffee we can find to every person who walks through our doors, be it in person or online. If you’re ready to bring beautiful and thoughtfully rendered experiences to life, please apply and join us. Blue Bottle is an Equal Opportunity Employer. We value an open mind, dedication to work, and a collaborative spirit. We hire based on these qualities, a job’s requirements, our business’s needs, and an applicant’s qualifications. We do not tolerate discrimination or harassment of any kind—in the hiring process or in the workplace. We comply with the ADA and consider reasonable accommodation measures that may be necessary for eligible applicants/employees to perform essential functions. We may refuse to hire relatives of present employees if doing so could result in actual or potential problems in supervision, security, safety, or morale, or if doing so could create conflicts of interest. We will consider employment-qualified applicants with arrest and conviction records. We participate in E-Verify. We will provide the federal government with employees’ Form I-9 information to confirm authorization to work in the U.S. We will only use E-Verify once an employee has accepted a job offer and completed Form I-9.