E-commerce Marketing Specialist

AirGearProChennai, Tamil Nadu9 days agoFull–time
About Us We are a leading e-commerce brand specializing in high-quality safety equipment, serving customers across Europe, the UK, and the USA. With a strong presence on major online platforms, we are now focused on scaling our website to achieve significant growth. We are seeking a talented and driven E-Commerce Marketing Specialist to take charge of our website’s performance and marketing efforts, playing a critical role in shaping the future of our business. Key Responsibilities • Oversee the daily operations of our website, including product listings, pricing, and inventory coordination. • Analyze website performance metrics (e.g., traffic, conversion rates, revenue) and implement strategies to optimize results. • Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads. • Develop and manage email marketing campaigns, including segmentation, automation, and performance tracking. • Create engaging ad creatives to support marketing campaigns. • Track and report on marketing performance, providing actionable insights and recommendations. Qualifications & Skills • Experience: 3+ years in e-commerce management and digital marketing, preferably in the European, UK, or USA markets. • Technical Skills: Proficiency with Shopify (or similar platforms), Google Ads, Facebook Ads, and email marketing tools like Klaviyo. • Analytical Skills: Strong understanding of Google Analytics and other tracking tools to monitor performance. • Creative Abilities: Familiarity with Canva or similar tools for basic creative tasks, with the ability to manage advanced creative projects. • Project Management: Experience managing multiple projects simultaneously. • Knowledge: Solid grasp of SEO fundamentals, conversion rate optimization (CRO), and website best practices. • Soft Skills: Excellent problem-solving, communication, and organizational skills. Why Join Us? • Opportunity to make a significant impact on a growing e-commerce business. • Work in a fast-paced, results-driven environment with a focus on innovation. • Room for professional growth as we scale our operations.

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