E-commerce and Digital Marketing Manager

We are seeking a highly skilled and experienced E-commerce and Digital Marketing Manager to manage the day to day operations of our Shopify e-commerce storefront. This is a hands-on role that requires a self starter who can manage all aspects of website management, while also leading digital marketing projects from ideation to execution. The ideal candidate has direct hands on Shopify experience, a data-driven mindset and has a passion for e-commerce and customer-centric experiences. Responsibilities • Responsible for managing the execution of marketing campaigns, including SEO, social media, email marketing, SMS working alongside the creative team. • Track performance metrics and make data-driven decisions utilizing A/B testing to optimize marketing efforts • Responsible for managing all aspects of eCommerce traffic generation and shopper site entry, search engine marketing, paid social media, on site promotions, and affiliates • Implement promotional strategies to boost product visibility and sales on our e-commerce platform • Elevate go-to-market experiences: Shape the customer journey from emails and paid media channels, ensuring smooth product discovery • Manage a marketing calendar and support the creation and deployment of assets across social media, blogs emails, and other channels. • Manage product listings, pricing updates, and create collections that align with promotions, new products launches and seasonal strategies. • Qualifications • 4 to 7 years of e-commerce experience, with both strong DTC experience. B2B experience a plus* • Strong understanding of ecommerce best practices, conversion rate optimization, and customer lifecycle management. • Strong hands-on experience with marketing tools such as Google Analytics, email marketing platforms, and content management systems (e.g., Shopify). • Experience in developing and executing integrated marketing strategies across digital and traditional channels. • Excellent organizational and communication skills with a keen eye for detail. • Ability to work independently while collaborating effectively with a small, close-knit team. • Miami residence preferred. • Creative, out-of-box thinker with high emotional intelligence • Proactive: You’re always looking for ways to enhance the customer experience and improve performance • Experience with Amazon Seller Central and a track record of successful sales and revenue growth a Plus* • Working knowledge of HTML and CSS