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Digital Marketing Specialist with Shopify Experience Company: Nina Wynn Role Overview: Nina Wynn is in search of an experienced Digital Marketing Specialist with a robust background in Shopify and e-commerce. With at least 5 years in the e-commerce space, you will spearhead our efforts to boost online marketing and drive significant sales growth across our Direct to Consumer (DTC) and Business to Business (B2B) channels. Key Responsibilities: • Shopify Platform Mastery: Apply your advanced skills in Shopify to manage and optimize site content and functionality. Implement and supervise the integration of Shopify apps and plugins to augment e-commerce capabilities. • Advanced Website Editing and UX Design: Lead website design updates and enhancements using your editing skills and knowledge of CSS, JavaScript, and Liquid language. Ensure a seamless and adaptive user experience across all platforms. • Shopify App and Template Customization: Continuously evaluate and customize Shopify templates, apps, JSON, and Liquid code to enhance site functionality and user interaction, keeping up with the latest Shopify innovations. • Conversion Rate Optimization (CRO): Develop and execute strategies for analyzing website traffic and user behavior to boost conversion rates using A/B testing and user testing methodologies. • Email Marketing: Strong understanding of email marketing principles and best practices. Klaviyo experience is a plus. • SEO Strategy and Execution: Craft and execute SEO strategies that align with Shopify content management to maximize organic search traffic and visibility. • Performance Metrics and Analysis: Utilize tools like Google Analytics to regularly track and analyze performance metrics, providing actionable insights and recommendations for optimization. • Technical Support and Troubleshooting: Serve as the primary technical liaison for any Shopify platform issues, ensuring swift and effective resolutions. Qualifications: • Minimum 5 years of experience working with Shopify or in the e-commerce sector, with substantial expertise in digital marketing. • Proficient in HTML, CSS, JavaScript, and Shopify's Liquid code; comfortable with editing Shopify templates, JSON, and Liquid code. • Demonstrated proficiency in SEO, PPC, email marketing, and social media, with a proven track record of enhancing online sales. • Strong analytical skills with experience in utilizing Google Analytics and other analytics tools. • Exceptional communication and collaboration abilities, capable of leading projects and working effectively with cross-functional teams. • Creative thinker with acute problem-solving skills and meticulous attention to detail. Why Join Nina Wynn? At Nina Wynn, you will be part of a team that prizes innovation and quality, crafting exquisite jewelry that resonates with our customers. We offer a competitive salary, comprehensive benefits, and a nurturing environment that emphasizes growth and professional development. Join us to make a lasting impact in the world of fine jewelry through cutting-edge digital marketing strategies. editorial insights content analyst netflix id-1006