(E.com)PPC

Experience: 1-2 years Budget- 20-25k Job Summary: We are seeking a highly motivated and data-driven Media Buyer with 1-2 years of experience to join our growing e-commerce team. The ideal candidate will have a strong understanding of digital marketing channels, a passion for data analysis, and a proven ability to drive impactful advertising campaigns. Responsibilities: • Media Planning & Buying: • Plan, execute, and manage paid media campaigns across various channels, including but not limited to: • Social Media: Facebook, Instagram, TikTok, Pinterest • Search: Google Ads (Search, Display, Shopping) • Programmatic Advertising: Display, Native, Video • Other relevant channels: Amazon Ads, Affiliate Marketing • Conduct thorough keyword research and audience targeting. • Optimize campaign performance based on key metrics (e.g., ROAS, CTR, CPC, conversion rates). • Monitor campaign budgets and ensure they are allocated effectively. • Track and analyze campaign performance using various analytics tools (e.g., Google Analytics, Google Ads, social media platform dashboards). • Budget Management: • Manage media budgets effectively and efficiently. • Track campaign spending and reconcile invoices. • Develop and manage media plans within budget constraints. • Data Analysis & Reporting: • Analyze campaign data to identify trends, insights, and areas for improvement. • Generate regular performance reports and present key findings to stakeholders. • Utilize data to optimize campaigns and improve ROI. • Stay Updated: • Stay abreast of the latest trends and best practices in digital marketing and e-commerce. Qualifications: • 1-2 years of experience in media buying, preferably within an e-commerce environment. • Strong understanding of digital marketing principles and best practices. • Experience with various advertising platforms (e.g., Google Ads, Facebook Ads, social media platforms). • Proficiency in data analysis and reporting tools (e.g., Google Analytics, Google Data Studio). • Excellent analytical and problem-solving skills. • Strong communication and presentation skills. • Ability to work independently and as part of a team. • Highly organized and detail-oriented.