31195882019 - E-commerce Amazon and Google Ads Manager

Job Title: E-commerce Amazon and Google Ads Manager Job Type: Full-time / Remote Work Hours: 8:00 AM – 5:00 PM ET (with some flexibility) Company Overview: This company, with over 75 years of expertise in the equestrian world, is a leading e-commerce brand serving passionate horse owners globally with unique, high-quality products and expert guidance. They value diversity, foster a supportive remote-friendly culture and offer opportunities to grow, collaborate and advance your career. Job Overview: As the E-commerce Amazon and Google Ads Manager, you’ll drive growth by managing Amazon Ads and Google campaigns. This role involves owning Amazon Ads strategy, overseeing a paid search agency, and optimizing performance to maximize ROI. Ideal for an analytical expert with experience managing large product catalogs, it focuses on impactful, data-driven customer acquisition strategies. Responsibilities: Amazon Ads Management: • Develop and execute Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to maximize ROI and sales growth. • Perform in-depth keyword research, bid optimization, and competitor analysis to hit profitability goals. • Collaborate with content and merchandising teams to improve product listings with SEO and conversion rate optimization strategies. • Stay ahead of Amazon advertising trends and platform changes to maintain a competitive edge. Paid Search Management: • Oversee and manage the performance of the paid search agency, ensuring alignment with strategy and objectives. • Provide strategic direction, performance reviews, and actionable insights to optimize agency output. • Manage Google Search, Shopping, and Bing Ads campaigns to drive customer acquisition and revenue growth. • Optimize audience targeting, conduct A/B tests, and refine strategies to achieve KPIs. • Maintain and improve Shopping Feeds to ensure alignment with goals and inventory. Analytics & Reporting: • Analyze performance data using visualization tools and dashboards, identifying trends and areas for improvement. • Develop actionable insights and present clear recommendations to stakeholders. • Query databases for custom reporting and solve data-driven performance issues. • 5+ years of experience managing Amazon Ads and Google Paid Search. • Proven success in managing Amazon PPC campaigns and optimizing large product catalogs. • Experience managing paid search campaigns and overseeing agency relationships to deliver results. • Strong data analysis skills, including querying databases and creating detailed performance reports. • Analytical and results-driven, with strong problem-solving abilities. • Deep understanding of eCommerce marketing, customer acquisition, and campaign optimization. • Proficient in tools like Amazon Ads Console, Google Ads, Google Analytics, and Excel. • Ability to manage multiple priorities, timelines, and deliverables. Nice-to-Have: • Bachelor’s degree in Marketing, Business, Analytics, or a related field. • Certifications in Google Ads or Amazon Advertising. Note: Candidates are required to provide their references upfront as part of the application process. Please ensure that references are included with your initial submission.