E-commerce Google Media Buyer ( Account Manager)

Company Overview: This client provides companies and agencies with innovative digital media buying and management solutions. We offer experience, strategy & results while developing your online advertising & marketing programs. Our goal is a simple approach to a complex landscape. Summary of the Role: We are seeking a skilled and dynamic Google Media Buyer to join our team. The ideal candidate will have a proven track record in managing and optimizing Google Ads campaigns, with a deep understanding of Google’s advertising ecosystem. As a Google Media Buyer, you will be responsible for planning, executing, and analyzing paid media campaigns on Google platforms to drive results for our clients Campaign Strategy and Planning: • Develop comprehensive media buying strategies tailored to client goals and objectives. • Conduct market research and competitive analysis to inform campaign strategies. • Create media plans and budget allocations based on client requirements and industry trends. Campaign Management: • Set up, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, etc. • Implement keyword research and audience targeting strategies to enhance campaign performance. • Monitor and adjust bids, budgets, and targeting to maximize ROI and meet performance goals. • Performance Analysis: • Track and analyze campaign performance using Google Analytics, Google Ads, and other relevant tools. • Generate regular performance reports and insights to share with clients and internal teams. • Identify trends, opportunities, and areas for improvement to drive continuous campaign optimization. Client Communication: • Serve as the primary point of contact for clients regarding Google Ads campaigns. • Provide strategic recommendations and updates on campaign performance and progress. • Collaborate with clients to understand their needs and align campaign strategies accordingly. Collaboration and Coordination: • Work closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives. • Coordinate with other media buyers and digital marketing specialists to ensure cohesive strategy execution. • Stay updated on industry trends and Google Ads platform updates to leverage new features and best practices. • Budget Management: • Monitor and manage campaign budgets to ensure effective allocation and spending. • Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency. • Must Haves: • Proven experience as a Media Buyer, Digital Marketer, or similar role with a strong focus on Google Ads. • Google Ads Certification (Google Ads Search, Display, and Video certifications preferred). • Proficiency in Google Analytics and other relevant analytics tools. • Strong analytical skills with the ability to interpret data and generate actionable insights. • Excellent communication and presentation skills. • Ability to manage multiple projects simultaneously and meet deadlines. • Creative problem-solving skills and a proactive approach to campaign management. • Preferred Skills: • Experience with Google Tag Manager and other tracking tools. • Knowledge of SEO and content marketing strategies. • Familiarity with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.