Assistant E-Commerce Manager

Overview Cupid Intimates, a leading brand in the intimate apparel industry, is seeking an E-commerce Assistant to support our Direct-to-Consumer and Marketplace accounts. Reporting to the E-commerce Manager, you will play a crucial role in enhancing our online presence and driving sustainable growth across our DTC and partner/retail websites. Responsibilities • Product Listings Management: Manage and optimize online product listings, including descriptions, pricing, and images ensuring all are accurate and appealing. • Coordinate with the E-commerce manager to develop and implement promotional campaigns across various online platforms to drive sales and enhance brand visibility. • Website Maintenance: • Monitor website performance, troubleshoot issues, and ensure smooth navigation for users. • Collaborate with E-commerce manager and web developer to enhance overall user experience. • Data Analysis and Reporting: • Monitor and analyze KPIs such as website traffic, average order value, revenue, and conversion rates. Make recommendations for improvements, as needed. • Generate weekly reports and provide actionable insights to improve digital performance. • Create seasonal hindsight reports and share key takeaways with cross functional partners to help influence decision making. • Identify trends and areas for improvement to enhance the customer experience. • Conduct A/B testing for website layouts, product placement, verbiage, and ad campaigns. • Inventory Coordination: • Work closely with inventory production teams to ensure product availability and accurate stock levels. • Partner with E-commerce manager and Analyst team to forecast future replenishment needs. • Digital Marketing Strategy & Support: • Assist in development and execution of digital marketing campaigns, including email marketing, paid advertising, SEO/SEM, affiliate marketing, and social media promotions to drive customer acquisition, loyalty, and revenue growth. • Collaborate with marketing team to align ecommerce efforts with overall brand messaging. • Identify opportunities for growth, market trends, and competitive insights. • Assist with development, maintenance, and execution of marketing calendar. • Customer Interaction: • Address customer inquiries, complaints, and feedback related to online purchases and returns. • Ensure timely and accurate responses to enhance customer satisfaction. • 3rd Party Website Support: • Partner with outside agency to improve Amazon product listings, identify trends and opportunities, and drive brand awareness. Drive sales growth on Seller Central and Vendor Central platforms. • Make recommendations to optimize product listings on key retailer websites (ex: Macy’s, Belk, Wal-Mart). • Collaboration: • Work closely with cross-functional teams (Marketing, Sales, IT) to align strategies. • Foster strong relationships with external partners and vendors. Requirements • Bachelor's degree in Marketing, Business or related field. • 3-5 years of proven experience in ecommerce or related roles. • Exposure to email marketing, digital campaigns and inventory management. Qualifications • Basic knowledge of HTML and CSS. • Strong understanding of and experience with digital marketing, SEO/SEM and data analysis tools (Google Analytics). • Familiarity with ecommerce platforms like Magento and Shopify. • Familiarity with digital marketing platforms like Meta and Klaviyo. • Excellent analytical, communication and project management skills. Job Type: Full-time Benefits: • 401(k) matching • Dental insurance • Health insurance • Life insurance • Paid time off Schedule: • 8 hour shift Work Location: Remote