Naos Digital Marketing Executive in London UK in NAOS GROUP (UK) LIMITED
vmysmartprosUnited States7 days agoFull-time
Naos Digital Marketing Executive in London UK in NAOS GROUP (UK) LIMITED
NAOS Digital Marketing Executive
About Naos
NAOS is a major player in skincare, thanks to its three brands: Bioderma, Institut Esthederm and Etat Pur. Beyond its brands and their missions, the ambition of NAOS is to become a company that is internationally recognized for its unique and value-creating approach. Going against the flow of mainstream cosmetics, NAOS has stood out, right from its beginning, by putting biology at the heart of its innovations.
Today, its three brands follow this cohesive vision:
Bioderma, Ecobiology at the service of dermatology – www.bioderma.com
Esthederm, Ecobiology at the service of aesthetics – www.esthederm.com
Etat Pur, Ecobiology at the service of everyone – www.etatpur.com
NAOS has made Ecobiology a philosophy that is common to all its brands. This approach has led to the development of 80 active patents. It considers the skin as an ecosystem interacting with the environment and defends that teaching the skin to live in that environment is better than just healing it. This positive approach leverages biology to protect and restore sustainably the health and the beauty of the skin. It also considers ecology as a duty to truly respect the interactions between the skin, human beings and our planet. NAOS has been founded in France by Jean-Noël Thorel who is a pharmacist-biologist. The company is now the 54th largest cosmetic group in the world and it is present in more than 100 countries with experienced growth of 20% growth per year over the past 5 years. Its products are developed and manufactured in Aix-en-Provence, France, at NAOS Les Laboratoires where is located the factory and a leading-edge research center.
NAOS,
Inspired by life, Driven by the heart.
Main mission
As the Digital Marketing Executive you will be the primary source of support for the UK Head of Digital. Supporting in creating and implementing the Digital Marketing Strategy for NAOS Brands. You will be responsible for managing and maintaining the front and back office of our D2C platform as well as our corporate brand websites.
You will work hand-in-hand with Head of Digital and UK Brand Managers to plan and execute brand awareness & engagement initiatives aligned with each brand’s image and business goals.
Key Responsibilities
• Support the Head of Digital in managing and trading on our D2C platforms.
• Support the Head of Digital in building and presenting weekly, monthly and annual reporting, and the analysis of KPI’s for all digital activities using multiple tools e.g. salesforce, google analytics.
• Proactively analyse metrics and create actions in response to performance and environment changes across both e-commerce and e-retail
• Maintain and optimise D2C and Brand corporate websites. Working with internal and external teams to build-out website homepages, marketing landing pages and other content pages to meet both commercial and brand objectives
• Seasonal product uploads and updates, to optimise for SEO
• Work with agency to execute content strategy with the view to improve our SEO.
• Work closely with the Head of Digital, commercial and brand teams to ensure all digital touch points are aligned to deliver the best experience for the customer and meet the broader business objectives.
• Develop and execute eCRM calendar from brief to build.
• Work closely with eKAMs to deliver digital campaigns and promotions on all digital platforms (E-Retailers, D2C and corporate sites)
• Ensuring the customer journey is smooth and congruent across the digital touch points
• Create and execute the digital marketing calendar to support the business calendar
• Keyword research using SEMRush and Google to compile trend reports
• Be an active champion of the Brand Values, ensuring smooth and seamless collaboration across functions.
Skills
Communication
· Have a customer centric approach
Operational
• Experience working with external agencies
• Excellent analytical skills
• Strong creative skills
• Solid knowledge of Google Analytics
• Solid understanding of SEO tactics
• Shopify experience a plus
• Experience using Klayvio or another industry standard ESP
Personal
• Excellent communicator, and ability to turn data insights into a presentable format for the rest of the business
• Dedication and ability to work under pressure and not phased by tight deadlines
• Be proactive and self driven
• Problem solving mentality
• Organizational skills
• Flexibility, being able to adapt according to business needs
Qualifications
• Degree in the BA or similar qualifications – desirable
• Adobe Photoshop, Illustrator, InDesign skills
• 1 - 2 years in a similar role
Benefits
• Private healthcare upon passing probation
• 25 days holydays + Birthday Holiday + buy and sell scheme
• Pension (5% employer and employee + employer will match up to 8%)
• IT equipment – Phone, laptop
• Flexible / working from home policy
• Summer Hours (June – August from 1pm-6pm each Friday paid off)
• Volunteer policy
• Enhanced maternity / Paternity / Adoption leave
• Pregnancy Loss Policy
• Enhanced sick pay
• Staff Product allowance upon passing probation
• ClassPass membership
• Cycle to work scheme
• Commute Loan
• Monthly Team Events
• Annual Company Trips (based on company performance)
Starting date: ASAP
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