Social Media Marketing Specialist & Ecommerce

Job Description: Social Media Marketing Specialist & Ecommerce Manager (5-6 Years Experience) We are seeking a highly skilled and experienced Social Media Marketing Specialist & Ecommerce Manager with 5 to 6 years of experience to join our growing team. In this dual-role position, you will be responsible for developing and executing comprehensive social media strategies while overseeing the day-to-day management and growth of our e-commerce operations. You will be integral to enhancing the brand’s online presence, increasing engagement, and driving sales through innovative marketing campaigns and effective e-commerce strategies. Key Responsibilities: • Social Media Marketing: • Lead the creation and execution of data-driven social media strategies to build brand awareness, drive engagement, and generate conversions across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.). • Oversee the development of creative content (images, videos, blog posts, etc.) and campaigns that resonate with target audiences and support brand goals. • Manage end-to-end social media advertising campaigns, including budget management, targeting, A/B testing, and reporting on ROI. • Monitor social media trends, competitor activity, and consumer feedback to adjust and optimize social media strategies in real-time. • Engage with followers, manage community interactions, and foster long-term relationships to create brand advocates. • Analyze and report on social media performance, using data and insights to continually refine and improve campaigns. • Ecommerce Management: • Manage the overall performance and growth of the e-commerce platform, ensuring optimal user experience, accurate product listings, and seamless navigation. • Implement e-commerce strategies to increase conversion rates, enhance product visibility, and drive overall sales. • Collaborate with the design and content teams to optimize the website, ensuring product descriptions, images, and categories are aligned with customer expectations and SEO best practices. • Oversee inventory management, ensuring products are in stock, and coordinate with supply chain teams to prevent stockouts or overstocking. • Plan and execute promotional campaigns, seasonal offers, and product launches to drive traffic and maximize sales. • Analyze customer behavior and sales data to optimize pricing, promotions, and user experience strategies. • Work closely with customer service teams to ensure excellent customer satisfaction and timely issue resolution. Qualifications: • 5 to 6 years of experience in social media marketing and e-commerce management, ideally within a retail or e-commerce-focused company. • Proven success in running paid social media campaigns (Facebook, Instagram, Google Ads, etc.), including campaign management, optimization, and reporting. • Hands-on experience with e-commerce platforms such as Shopify, WooCommerce, Magento, or similar. • Strong knowledge of SEO, SEM, and conversion rate optimization (CRO) best practices for e-commerce. • Proficiency in using social media management tools, analytics platforms (Google Analytics, Facebook Insights, etc.), and email marketing platforms. • Strong ability to analyze data, track key performance indicators (KPIs), and make data-driven decisions to enhance marketing efforts. • Exceptional project management skills with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment. • Excellent written, verbal, and communication skills, with the ability to create compelling content and strategies. • Creative, strategic thinker with an eye for detail and a passion for staying up-to-date with the latest trends in digital marketing and e-commerce. Why Join Us? • Competitive salary and benefits package. • Opportunities for career advancement and professional development. • A collaborative and innovative work environment. • The chance to make a significant impact on the brand’s growth and success. If you're an experienced Social Media Marketing Specialist & Ecommerce Manager who thrives in a dynamic environment and has a proven track record of driving online growth, we'd love to hear from you! Apply today to join our passionate and forward-thinking team.