Earn Operation and User Growth

Responsibilities • This role is responsible for user growth and Earn and Loan volume growth in CEE, EU and the UK. • Plan and execute campaigns, promotions, AMA for the purpose of user growth and product growth in CEE, EU and the UK. • Utilize local promotional and communication channels such as paidads, meetups to achieve goals. • Explore marketing collaboration opportunities and external resources with external partners such as KOL and token partners. • Collaborate with internal cross functional teams for marketing plan execution and cross-sell campaigns. • Monitor and evaluate the performance of marketing campaigns and product growth through data analysis. Requirements • 4+ years of experience in product marketing, defi protocols, channel marketing, or user growth. • Deep understanding of APAC markets and crypto trends. • Great logical thinking, communication skills, detail-oriented, self-driven, and quick-learner. • Solid Understanding of Binance and competitors’ Earn and Loan Products and Services, have strong understanding of cryptocurrency / blockchain-related terminologies and trends. • Data-oriented with strong analytical skills and writing skills.