E-commerce Marketing Manager

Truelancer.comKenya5 days agoFull–time
We are seeking an experienced and results-driven E-commerce Marketing Manager to lead our e-commerce marketing efforts. The ideal candidate should have a minimum of 4 years of professional experience in e-commerce marketing, with a strong track record of driving online sales, customer acquisition, and revenue growth. Roles & Responsibilities • Develop and execute e-commerce marketing strategies to achieve business goals. • Create and implement e-commerce marketing campaigns to drive traffic, conversions, and sales. • Optimize website with Search engine optimization (SEO), pay-per-click (PPC) advertising, social media and email marketing. • Working with cross-functional teams to develop and execute e-commerce marketing campaigns. • Create and implement e-commerce marketing campaigns to drive traffic, conversions, and sales. • Track and analyze campaign performance to identify areas for improvement. Minimum Requirements • Bachelor's degree in Marketing, Business Administration, or a related field. • 4+ years of experience in e-commerce marketing. • Strong understanding of e-commerce marketing strategy and best practices. • Proficiency in e-commerce-related programming languages and frameworks. • Familiarity with e-commerce payment gateways and security protocols. • Experience with e-commerce marketing automation tools and software. Preferred Skills • Ability to use Site Analytics to track website traffic, conversions, and other important metrics. • Knowledge of user experience (UX) design principles for e-commerce websites. • Experience in developing and executing e-commerce marketing campaigns for a variety of industries. • Experience with CRM systems such as Salesforce and HubSpot. • Experience with marketing automation tools such as Mailchimp and Marketo.

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