E-commerce Marketing Manager
Truelancer.comKenya5 days agoFull–time
We are seeking an experienced and results-driven E-commerce Marketing Manager to lead our e-commerce marketing efforts. The ideal candidate should have a minimum of 4 years of professional experience in e-commerce marketing, with a strong track record of driving online sales, customer acquisition, and revenue growth.
Roles & Responsibilities
• Develop and execute e-commerce marketing strategies to achieve business goals.
• Create and implement e-commerce marketing campaigns to drive traffic, conversions, and sales.
• Optimize website with Search engine optimization (SEO), pay-per-click (PPC) advertising, social media and email marketing.
• Working with cross-functional teams to develop and execute e-commerce marketing campaigns.
• Create and implement e-commerce marketing campaigns to drive traffic, conversions, and sales.
• Track and analyze campaign performance to identify areas for improvement.
Minimum Requirements
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in e-commerce marketing.
• Strong understanding of e-commerce marketing strategy and best practices.
• Proficiency in e-commerce-related programming languages and frameworks.
• Familiarity with e-commerce payment gateways and security protocols.
• Experience with e-commerce marketing automation tools and software.
Preferred Skills
• Ability to use Site Analytics to track website traffic, conversions, and other important metrics.
• Knowledge of user experience (UX) design principles for e-commerce websites.
• Experience in developing and executing e-commerce marketing campaigns for a variety of industries.
• Experience with CRM systems such as Salesforce and HubSpot.
• Experience with marketing automation tools such as Mailchimp and Marketo.