PPC Specialist - 3+ Experience(Remote)

Profile: PPC Executive Experience: 3+ Years Salary: upto 85k Location: Remote 5 Days Working Responsibilities: • PPC Strategy Development: Develop comprehensive PPC strategies aligned with business goals and target audience, utilizing platforms such as Google Ads, Bing Ads, and social media advertising. • Campaign Management: Create, launch, and manage PPC campaigns across multiple platforms, including keyword research, ad copy creation, bid management, and performance tracking. • Budget Management: Manage PPC budgets effectively, optimizing spending to maximize ROI and achieve campaign objectives. • Keyword Research and Analysis: Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance. • Ad Copywriting and Testing: Write compelling ad copy and conduct A/B testing to optimize ad performance and improve click-through rates (CTR) and conversion rates. • Performance Monitoring and Reporting: Monitor PPC campaign... performance using analytics tools, track key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA), and provide regular reports to stakeholders. • Optimization and Continuous Improvement: Continuously optimize PPC campaigns based on performance data, industry trends, and best practices to improve campaign efficiency and effectiveness. • Competitor Analysis: Conduct competitive analysis to identify opportunities and threats in the PPC landscape and adjust strategies accordingly. • Stay Updated: Stay informed about industry trends, algorithm updates, and new PPC features and tools, and incorporate them into strategies to stay ahead of the curve. Requirements: • Bachelor’s degree in any field. • Proven experience as a PPC Specialist or PPC Manager, with a demonstrable track record of managing successful PPC campaigns. • In-depth knowledge of PPC platforms such as Google Ads and social media advertising platforms. • Knowledge of Funnel & A/B Testing. • Strong analytical skills and proficiency in data analysis tools such as Google Analytics. • Excellent communication skills, with the ability to convey complex ideas effectively and collaborate with cross-functional teams. • Creative thinker with a strategic mindset and a passion for digital marketing. • Google Ads certification and other relevant certifications are a plus. Job Type: Full-time Pay: ₹48,456.00 - ₹85,488.94 per month Benefits: • Cell phone reimbursement • Paid sick time Schedule: • Morning shift Supplemental Pay: • Commission pay Application Question(s): • What is your current CTC & Expectation? • Do you have experience with performance max ads? • Can you join immediately? • Are you comfortable with WFH? Experience: • PPC Campaign Management: 3 years (Preferred) • Shopping ads: 3 years (Preferred) • facebook/META ads: 3 years (Preferred) Work Location: In person