Paid Search Specialist - E-commerce (Contract)

Group 8A is one of the premier performance-based digital marketing agencies in New York City. We offer a healthy mix of competitive benefits and perks, with the goal to empower you to do your best work, while investing in your professional development and well-being. On the bleeding edge of the agency industry, our growth is driven by our investment in our people and creating an environment that sets everyone up for success and personal growth. JOB DESCRIPTION: We are actively seeking a highly skilled Contract/Freelance Search Marketing (SEM) Specialist to join our dynamic team. This fully remote position offers flexibility in working hours, which will be tailored to the demands of assigned accounts. The ideal candidate will bring extensive expertise in meticulously managing, planning, and strategizing across all dimensions of paid search platforms. As a highly analytical and strategic digital marketer, this candidate should have experience creating and exceeding client revenue goals. You will be part of a dynamic and exciting work environment that will require responsiveness, transparency, and professional care. As a fast growing digital agency, this role provides tremendous growth opportunities. We operate in a highly entrepreneurial, fast-paced environment, and those with a self-motivated and disciplined mindset will excel in our agency. QUALIFICATIONS: • Minimum of 8+ years experience in Google Ads and Shopping experience. Experience in running paid ads for e-commerce is a must. • Performance marketing agency experience is required. • Partner with the Account Manager and other paid media partners to devise strategies and achieve performance goals and KPIs. • Stay mindful of client performance objectives, alongside internal key metrics, and support the team in achieving these milestones. • Analyze client performance and provide accounting and account recommendations. • Strong work ethic and ability to thrive in a fast-paced, team environment. • Ability to prioritize, manage time, projects, teams and company resources effectively. • Eagerness to learn and remain knowledgeable on changes and developments in the ever-changing paid platform landscape. • Excellent verbal, written and overall communication skills when it pertains to clients and third party partners. • Highly motivated and self-starting individual, driven by goal achievement and personal and professional growth. RESPONSIBILITIES: • Manage all operational aspects of client paid search campaigns (specifically e-commerce) from conception to execution, with a strong focus on analysis during every step of the process. • Successfully manage a multi-million dollar ad budget portfolio across multiple paid search channels and outlets. • Ability to quickly adjust budget, marketing plans, and strategies for clients based on new paid channels and opportunities that will help increase ROI and performance. • Collaborate with Account Managers and internal operation teams to continually test the full SEM funnel, including ad copy, design, landing page optimization, remarketing, audience targeting, keyword placements and more. • Consistently measure and perform real time optimizations by establishing goals and campaign testing. • Ability to conduct keyword research, keyword expansion and analysis for all clients. • Build relationships and continuously work with our paid network partners such as Google and Bing to help integrate new initiatives and strategies for all clients. • Create engaging paid search campaigns that cultivate audiences, increase web presence, enhance brand awareness and drive sales. • Monitor the success of campaign implementation through platform analytics, KPIs, and dashboards. • Analyze workload and predict resource needs in terms of project quantity, complexity, and due dates of deliverables. • Learn and understand clients’ business objectives and competition by conducting competitor research and analysis. BENEFITS: We offer a healthy mix of competitive benefits and perks, with the goal to empower you to do your best work, while investing in your professional development and well-being. On the bleeding edge of the agency industry, our growth is driven by our investment in our people and creating an environment that sets everyone up for success and personal growth.